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Frequently Asked Questions

Find quick answers on data security, integrations, ROI measurement, and more. Our FAQ covers the essentials, helping you discover how Grivy’s unified platform can boost campaign performance and drive incremental growth.

What is Grivy’s main focus?

Grivy unifies data across online, offline, and mobile channels to help brands acquire new-to-brand buyers, drive incremental sales, and achieve profitable growth with AI-driven insights and real-time activation.

How do we measure ROI with Grivy?

Our platform tracks each consumer journey, linking campaign engagement to actual sales. Incremental lift analysis, control groups, and real-time dashboards ensure accurate ROI attribution for every campaign.

Is Grivy secure and compliant?

Yes. We adhere to global data regulations using encryption and consent management. Our platform safeguards client data through strict security protocols and transparent privacy practices.

Does Grivy handle first-party data?

Absolutely. We unify consented user data from brand touchpoints and enrich it with offline sales insights. This single source of truth powers personalized messaging and precise, high-impact segmentation.

What sets Grivy apart?

Beyond data unification, we specialize in new-to-brand acquisition, measurable incremental sales, and AI-driven campaign optimization—delivering sustained, profitable growth for Brands and Retailers.

Which industries does Grivy serve?

Primarily FMCG and Retail, but our data connectivity and AI-fueled capabilities adapt to any sector seeking holistic, growth-oriented marketing strategies and measurable ROI. Some of our partners are active in in the Banking, OEM, Fuel industry.

How does O2O tracking work with Grivy?

We connect online interactions and in-store purchases via identity resolution, attributing offline transactions back to digital touchpoints. This reveals which campaigns truly drive in-store conversions.

Which ad platforms are integrated?

We have server-to-server links with Google, Meta, TikTok, The Trade Desk, and more. This prevents data loss, enables real-time optimizations, and supports audience targeting across major ad channels.

Is setup and onboarding complex?

Implementation is straightforward. Our team provides hands-on support and seamless integrations, ensuring rapid deployment with minimal disruption to existing workflows and tech stacks. The typical timeline is anywhere between 5 days to 10 working days.