Grivy Growth Platform unifies Grivy Marketing and Grivy Sales into a single data-operating system that acquires clean, consented first-party data, enriches it with AI insights, and activates it in real time to drive both sell-out (consumer purchase) and sell-in (retailer uptake).

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The Grivy Growth Platform is one brain, three high-throughput stages

1. Acquire — Turn every moment into an ID

Channels	What Happens
On-pack & in-store QR codes	Dynamic, serialized codes bind SKU + store + device in one scan.
Retail-media screens & wobblers	Context-aware creatives rendered on the fly via edge AI.
Paid media & messaging rails	Click- or tap-to-identify flows capture hashed email/MSISDN/MAID with explicit opt-in.

Key tech

Real-time code generation API, privacy-safe device graph, offline geofence SDK.

Why it matters?

Deterministic IDs outperform third-party cookies and let you see who scanned what, where, and when—the bedrock for closed-loop attribution.

2. Enrich — Make raw signals smarter

Engines	What they add
AI propensity & LTV models	Predict next-best SKU, churn risk, and basket value at a per-consumer level.
Mission design studio	Gen-AI creates gamified journeys (quizzes, AR try-ons, stamp cards) that gather psychographic & intent data.
Unified commerce resolver	Merges POS feeds, receipt OCR, and e-commerce carts into a single SKU-verified event stream.

Key tech

Feature-store on Snowflake, vector embeddings for content similarity, clean-room joins with retailer data.

Why it matters?

Every scan, click, or purchase is enhanced with context—turning anonymous pings into rich personas and SKU-level demand curves.

3. Activate — Convert insight into incremental revenue

Activation Rails	Outcomes Delivered
Media pipes (Meta, Google, TikTok, TTD)	Auto-built look-alikes of “new-to-brand buyers,” refreshed daily.
Retailer & trade portals	Dynamic replenishment orders, bonus-margin unlocks, and electronic rebates.
Consumer wallet & loyalty APIs	Points drop instantly; can be burned online or in store, reinforcing repeat behaviour.

Key tech

Real-time decision engine (sub-300 ms), reinforcement-learning budget allocator, omnichannel points ledger.

Why it matters?

Insights don’t sit in dashboards—they trigger next-best actions and cash-flow-positive incentives for shoppers and retailers.

How the Growth Flywheel Spins

1. Acquire

A shopper scans a smart QR on a beverage can; a store owner joins a sell-in mission via WhatsApp.

2. Enrich

AI tags the shopper as “health-curious, high LTV” and the outlet as “rising velocity”.

3. Activate

Shopper receives a protein-bar upsell offer, outlet earns extra margin for stocking the bar.

4. Verify

POS confirms sell-out; ERP confirms sell-in. Data feeds back, improving model accuracy.

5. Optimise

Budget shifts to best-performing SKUs, stores, and creatives—compounding ROI every week.

Value Dashboard

Metric

Definition

Typical Lift*

First-party IDs collected

Verified emails / phone numbers / MAIDs

+3–5× vs. legacy CRM

New-to-brand buyers

Incremental shoppers vs. control

+5–15 %

Sell-in uplift (trad trade)

Cases shipped to activated outlets

+8–15 %

Sell-out uplift (modern trade)

Units sold in participating vs. control areas

+4–10 %

Media ROAS

Revenue per ad dollar vs. non-Grivy campaigns

+25–40 %

*Aggregated across CPG pilots in ID, PH, TH (2024–2025).

Why Grivy Growth Platform

AI at The Core

Predictive scoring, generative creative, and RL optimisation out-of-the-box.

One Consent Ledger

Everything privacy-ready for the post-cookie, post-IDFA era.

Omnichannel Elasticity

From warung shelf to TikTok feed, the same ID graph powers activation.

Mutual-win Economics

Shoppers earn, retailers profit, brands grow; incentives are auto-funded by verified incremental sales.

Grivy Growth Platform

How the Growth Flywheel Spins

1. Acquire

2. Enrich

3. Activate

4. Verify

5. Optimise

Why Grivy Growth Platform

AI at The Core

One Consent Ledger

Omnichannel Elasticity

Mutual-win Economics

Ready to unlock compounding growth?