Digital Journeys

Digital Journeys are the bridge that connects every scan, click, and store visit into one continuous, ID-linked path to purchase.

Request a DemoExplore the Journey

Online→Offline

We turn media and CRM touches into measurable store traffic and POS-verified sales using single-use coupons, loyalty, missions and POS API integrations.

Offline→Online

We convert packs, receipts, and in-store QR into first-party profiles that re-engage through Wallet, ads, and messaging.

The result is closed-loop attribution and AI optimization that grow new-to-brand buyers and deliver consistent sell-in uplifts—your compounding growth engine.

Select feature:
Coupon
Packing Unlock
Receipt upload
Loyalty
Footfall
Mission
Survey/Quiz
Offline Event
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Objective
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Result
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Coupon
Challenge
Static paper vouchers bleed margin, breed fraud, and other methods typically offer zero attribution.
Objective
To deliver high‑velocity incentives that auto‑optimise value offers while feeding real‑time purchase data into the platform.
Flow
1
Discover Smart‑QR in ad, shelf‑talker, or WhatsApp campaigns
2
Claim coupon in 1 tap, pass saved to Google or Apple Wallet
3
Shop; cashier scans pass → Point-of-sale sends hashed ID
4
Redeem discount auto‑applies, shopper notification confirms win
5
Re‑engage via AI‑generated next‑best offer
Interactive Journey
Grivy Advantages
  • Closed‑loop attribution via online dashboards.
  • AI value optimizer protects margin.
  • Fraud rate <0.2 % with blockchain serialisation.
  • Instant retailer payout through Wallet rails.
  • Geo‑rules serve city‑tier‑specific face values.
Key Features
  • Closed‑loop attribution via online dashboards.
  • AI value optimizer protects margin.
  • Fraud rate <0.2 % with blockchain serialisation.
  • Instant retailer payout through Wallet rails.
  • Geo‑rules serve city‑tier‑specific face values.
Event Registration
Challenge
Paper sign‑ups are error‑prone and untrackable.
Objective
Need frictionless on‑site capture, attendance proof, and sales linkage.
Flow
1
Scan the poster QR to register.
2
Save Wallet the ticket to your device.
3
Check in via QR or Barcode.
4
Engage at the booth; Point-of-sale capture.
5
Nurture follow‑up coupon or mission.
Interactive Journey
Grivy Advantages
  • Wallet tickets cut queue friction.
  • Wallet reminders drive participation.
  • Real‑time guest list dashboard.
  • Attendance links to future Point-of-sale buys.
  • Automated post‑event drip flows.
Key Features
  • Wallet tickets cut queue friction.
  • Wallet reminders drive participation.
  • Real‑time guest list dashboard.
  • Attendance links to future Point-of-sale buys.
  • Automated post‑event drip flows.
Footfall
Challenge
Digital media lacks offline visibility; brands overspend without knowing the footfall impact.
Objective
Visualise and optimise retailer footfall in near-real time.
Flow
1
Expose device identifiers via ad platform sync.
2
Detects store entry via proximity geofence.
3
Match to media within the configured window.
4
Visualise heat‑map dashboards.
5
Optimise media budget at scale.
Interactive Journey
Grivy Advantages
  • Device identifier geofencing.
  • Privacy‑safe aggregation and activation.
  • Weather overlay auto‑adjusts spend.
  • Linked to Point-of-sale sellout by store location.
  • Near real-time attribution loop for midday bid shifts.
Key Features
  • Device identifier geofencing.
  • Privacy‑safe aggregation and activation.
  • Weather overlay auto‑adjusts spend.
  • Linked to Point-of-sale sellout by store location.
  • Near real-time attribution loop for midday bid shifts.
Loyalty
Challenge
Retailer‑owned schemes silo data.
Objective
Let brands own the relationship across all channels while retailers keep footfall.
Flow
1
Join via social (auto) logins.
2
Earn points instantly at Point-of-sale.
3
Progress and gamified experiences.
4
Redeem cash, merchandise, or charity
5
Share refer‑a‑friend double bonus.
Interactive Journey
Grivy Advantages
  • Wallet proximity push lifts unplanned trips.
  • AI churn predictor triggers win‑back.
  • Tiered points with streak multipliers.
  • Cross‑retailer identity graph accuracy.
  • Cross-channel reward redemption.
Key Features
  • Wallet proximity push lifts unplanned trips.
  • AI churn predictor triggers win‑back.
  • Tiered points with streak multipliers.
  • Cross‑retailer identity graph accuracy.
  • Cross-channel reward redemption.
Mission
Challenge
Category penetration is stalled; we need fun mechanics to upsell variants.
Objective
Missions gamify multi‑SKU purchases over time.
Flow
1
Join a mission via scan or loyalty web app.
2
Track progress with individual mission flows.
3
Complete when rules are met.
4
Reward tiered bonus or instant draw.
5
Share leaderboard brag to social.
Interactive Journey
Grivy Advantages
  • Online and offline gamified missions.
  • Mission rules and mission journey builder.
  • Real‑time Point-of-sale sync for instant gratification.
  • AI next‑best‑product suggestion.
  • Online and offline reward catalogs.
Key Features
  • Online and offline gamified missions.
  • Mission rules and mission journey builder.
  • Real‑time Point-of-sale sync for instant gratification.
  • AI next‑best‑product suggestion.
  • Online and offline reward catalogs.
Pack Unlock
Challenge
Post‑purchase silence & fake goods erode brand equity.
Objective
Re‑engage buyers, capture zero‑party data, and verify authenticity.
Flow
1
Scan serialized QR codes.
2
Validate authenticity Experience AR gamification.
3
Opt‑in to cross‑retailer loyalty.
4
Reward points, coupons, or instant‑win.
5
Interactive Journey
Grivy Advantages
  • Winning-chance-based rewards.
  • Blockchain serial numbers; fraud alerts.
  • Cross‑retailer loyalty independent of retailer apps.
  • Dynamic content rules: geo, scan count, daypart.
  • Scan heat‑maps feed online dashboards.
Key Features
  • Winning-chance-based rewards.
  • Blockchain serial numbers; fraud alerts.
  • Cross‑retailer loyalty independent of retailer apps.
  • Dynamic content rules: geo, scan count, daypart.
  • Scan heat‑maps feed online dashboards.
Receipt Upload
Challenge
Fragmented traditional trade hides the majority of sales.
Objective
Harvest offline purchase data without integrations, while rewarding shoppers instantly to drive loyalty.
Flow
1
Snap receipt with live edge detection.
2
Parse via optical character recognition.
3
Verify product, date, and spend vs. campaign rules.
4
Reward cash‑back, points, or airtime top‑up.
5
Enrich CRM with baskets and optional surveys.
Interactive Journey
Grivy Advantages
  • Retailer independent, works anywhere.
  • Tuned on millions of receipts.
  • Fraud and duplication rejection.
  • Fast reward issuance latency.
  • Data look‑alike modelling for advertising.
Key Features
  • Retailer independent, works anywhere.
  • Tuned on millions of receipts.
  • Fraud and duplication rejection.
  • Fast reward issuance latency.
  • Data look‑alike modelling for advertising.
Survey & Quizzes
Challenge
Traditional research panels are slow, costly, and detached from buyers.
Objective
Need instant feedback from real purchasers or gamify online or offline experiences.
Flow
1
Trigger a micro‑survey post-reward.
2
Branch questions via basket data.
3
Complete in less than a minute.
4
Reward incremental points or an instant win.
5
Sync answers to CRM.
Interactive Journey
Grivy Advantages
  • Sentiment analysis on text.
  • Branching logic auto‑personalises.
  • Answers join Point-of-sale data for richer modelling.
  • Cost per insight is lower than traditional panels.
  • Works for online and offline user engagement.
Key Features
  • Sentiment analysis on text.
  • Branching logic auto‑personalises.
  • Answers join Point-of-sale data for richer modelling.
  • Cost per insight is lower than traditional panels.
  • Works for online and offline user engagement.

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