Messaging Solution

Every Conversation, a Conversion. Unify your consumer messaging and turn every touchpoint into an opportunity for growth.

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At the core of the Grivy Messaging Solution is a unified platform that brings together all your consumer messaging engagements in one place. From WhatsApp to SMS, we help you deliver personalized, automated, and engaging messages that build relationships and drive sales. This unified approach turns fragmented conversations into a seamless consumer journey.

Core Components
1. Unified Messaging Rails — All Your Direct Conversations From One Place
The Unified Messaging Rails are where we connect with your consumers on their favorite channels. Any messaging app can become a gateway to a personalized brand experience:
ChannelsWhat Happens
Social MessagingWhatsApp, Line, Zalo
App & WebNative App Push Notifications, Web Notifications
Traditional & Next-Gen SMSSMS, RCS, Location-based SMS
Direct to InboxEmail
Mobile WalletWallet Notifications
Why it matters?
By unifying your messaging channels, you get a single view of the consumer, enabling you to deliver consistent and context-aware messages that boost engagement and conversions
2. Automation & Personalization Engine — Scale Your Conversations Intelligently
Once a consumer connects, they enter an automated and personalized messaging flow optimized for their needs and your business goals:
EnginesWhat they add
Automated CampaignsWelcome series, abandoned cart reminders, and promotional campaigns
Personalized ContentDynamic content based on consumer data, behavior, and preferences
Two-way ConversationsEngage in real-time conversations with consumers for support, sales, and feedback
Why it matters?
Automation and personalization allow you to scale your consumer communications without losing the personal touch, leading to higher open rates, click-through rates, and consumer satisfaction
3. Analytics & Reporting — Measure What Matters
Our Analytics & Reporting dashboard gives you a clear view of your messaging performance, so you can optimize your strategy for better results
Activation RailsOutcomes Delivered
Campaign PerformanceTrack open rates, click-through rates, and conversion rates for each campaign
Channel EffectivenessCompare the performance of different messaging channels to see what works best for your audience
Consumer EngagementGet insights into how your consumers are interacting with your messages
Why it matters?
By measuring your messaging performance, you can make data-driven decisions to improve your campaigns, increase your ROI, and build stronger consumer relationships

How It Works

1. Connect
A consumer opts-in to receive messages from you on their preferred channel.
2. Engage
They receive a personalized and automated message based on their behavior or preferences.
3. Converse
The consumer engages in a two-way conversation with your brand for support, sales, or feedback.
4. Convert
The conversation leads to a desired action, such as a purchase, a sign-up, or a referral.
5. Optimise
You use the data and insights from the conversation to optimize your messaging strategy for better results.
Value Dashboard
Outcome
Metric
Typical Lift*
Consumer Engagement
Open rates and click-through rates
+2-4x vs. traditional email
Conversion Rate
Percentage of conversations that lead to a sale
+10-40% within 60 days
Consumer Satisfaction
Net Promoter Score (NPS) and consumer Satisfaction (CSAT)
+15-25% improvement
Operational Efficiency
Reduction in response times and support tickets
+30-50% through automation
*Benchmarks across retail, e-commerce, and service industries in SEA.

Why Grivy Messaging Solution

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Unified Platform

Manage all your consumer direct engagements from a single platform.

Omni-channel Reach

Connect with your consumers on their favorite messaging channels

Intelligent Automation

Scale your conversations with personalized and automated messages.

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Actionable Insights

Make data-driven decisions to improve your messaging performance.

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