Data Solution

Your Data, Your Rules. Unlock the full potential of your consumer data with a secure and privacy-centric data solution.

At the core of the Grivy Data Solution is a powerful suite of tools that help you manage, analyze, and activate your consumer data in a secure and privacy-compliant way. From data clean rooms to sales attribution, we help you turn your data into your most valuable asset.

Core Components

1. Data Clean Room — Collaborate Without Compromise

The Data Clean Room is a secure environment where you can collaborate with your partners to analyze your collective consumer data without sharing any personally identifiable information (PII):

Channels	What Happens
Secure Data Sharing	Share data with your partners in a secure and privacy-compliant way
Audience Overlap Analysis	Understand the overlap between your audience and your partners' audiences
Joint Campaign Measurement	Measure the performance of your joint marketing campaigns

Why it matters?

The Data Clean Room enables you to unlock new insights and opportunities by collaborating with your partners, while still protecting your consumers' privacy and complying with regulations like GDPR and CCPA.

2. Identity Graph — Know Your consumer Across Devices

The Identity Graph is a powerful tool that helps you recognize your consumers across all their devices and channels, so you can deliver a consistent and personalized experience everywhere

Activation Rails	Outcomes Delivered
Cross-Device Identification	Identify your consumers on their desktop, laptop, smartphone, and tablet
Unified consumer Profile	Create a single, unified profile for each consumer that includes all their data from all their devices
Personalized Experiences	Deliver a consistent and personalized experience to your consumers, no matter where they are

Why it matters?

The Identity Graph enables you to get a complete view of your consumer, so you can deliver more relevant and personalized experiences that increase engagement, conversions, and consumer loyalty

3. Sales Attribution Engine & Advertising Measurement — Measure What Matters

Our Sales Attribution Engine and Advertising Measurement tools help you understand how your marketing and advertising efforts are driving sales, so you can optimize your spend for better results

Activation Rails	Outcomes Delivered
Multi-Touch Attribution	Understand the impact of every touchpoint in the consumer journey on your sales
Return on Ad Spend (ROAS)	Measure the ROAS of your ad campaigns on Facebook, Google, and other platforms
Lift Analysis	Measure the incremental lift in sales that your marketing and advertising efforts are driving

Why it matters?

By measuring the performance of your marketing and advertising efforts, you can make data-driven decisions to optimize your spend, increase your ROI, and grow your business