We power different verticals with connected intelligence — enabling banks to personalize offers, retailers to drive footfall, telcos to activate audiences, loyalty apps to deepen engagement, and brands to turn every shopper moment into measurable growth.
Banks possess a wealth of transaction data but face significant hurdles in monetizing it without compromising privacy or consumer trust. Key challenges include:
Difficulty creating new revenue streams from existing data assets in a secure, privacy-compliant manner.
Generic rewards programs fail to drive top-of-wallet preference and often result in high costs with low perceived value.
Fintechs and digital wallets are capturing consumer loyalty with more dynamic, personalized offers.
Inability to prove to retail partners that bank-driven promotions actually lead to incremental sales.
Grivy provides the full-stack technology and partner network for banks to offer personalized, card-linked rewards funded by CPG brands and retailers.
Launch a new, high-margin revenue stream by enabling brands to target your cardholders with relevant offers based on their anonymized purchase history. Increase card usage and loyalty by providing real, tangible value to your consumers.
Unlike building from scratch, Grivy provides a turnkey solution that includes both the technology and a pre-existing network of CPG and retail partners ready to fund campaigns. Our closed-loop system uses SKU-level retail data to prove sales lift to advertisers, creating a sustainable and scalable ecosystem.
By partnering with Grivy, a bank's transaction data becomes the activation layer of the commerce ecosystem. You provide the "who" and "what" of purchasing, which we connect to the "why" from CPG brand marketing and the "where" from retailer data. This makes your data indispensable to the entire value chain, maximizing its value and driving your revenue.
CPG brands excel at building brand love, but struggle to translate that into measurable, data-driven relationships and sales outcomes. Key challenges include:
A fundamental lack of direct consumer data, hindering personalization and creating total reliance on third-party cookies and retailer data.
Inability to see who is buying their products, where, when, and what else is in their basket.
A massive gap between media activation (on Facebook, Google, TV) and the final purchase moment at a convenience store or supermarket, making true ROI impossible to calculate.
Increased competition and private labels make it harder than ever to retain consumers without a direct line of communication.
Grivy connects every consumer touchpoint—from a TikTok ad to an on-pack QR code—directly to a verified, SKU-level sale from a retailer's POS system.
Build a rich, consented first-party data asset that you own forever. Understand precisely which media channels and creative are driving in-store sales, and optimize your spend in real-time for maximum ROAS.
We are the only platform in the region that provides a direct, closed-loop connection between top-tier media platforms (Google, Meta), consumer engagement, and offline, SKU-level sales data from a vast network of retailers. This isn't modeled data; it's verified, real-time sales attribution.
For CPGs, our platform is the gateway to the entire commerce ecosystem. We provide the intelligence to understand which bank's consumers are buying your products, which telco's subscribers are in the vicinity of your key retailers, and which loyalty platforms can drive the final conversion. You move from shouting into the void to having precise, intelligent conversations that lead to a sale.
While rich in data, telcos face immense technical and ethical challenges in leveraging this asset for new growth. Key challenges include:
The paramount need to protect user data and comply with complex regulations, making direct data sales impossible.
Location, app usage, and demographic data are largely used for internal optimization, leaving a massive external revenue opportunity untapped.
Telcos are not ad-tech companies; they lack the platforms and expertise to package, segment, and activate their data for brands.
Difficulty demonstrating to a CPG brand or a bank how telco data can lead to a tangible business outcome like a product sale.
Grivy acts as the secure bridge between the telco's data and the needs of the CPG, banking, and retail industries, using data clean room technology to enable activation without exposure.
Create a significant new revenue stream by offering privacy-safe audience segments (e.g., "fast-food lovers," "frequent mall visitors") for brands to target. Enhance the value of your core services by offering data-driven insights to your enterprise clients.
Our platform is built on a "privacy-by-design" architecture. We don't take your raw data; we enable you to activate it within a secure environment. Our direct connection to retailer POS data means we can prove that campaigns targeted with your data led to actual product sales, creating a powerful value story that commands premium pricing.
Telcos become the "where" and "when" engine of our SuperIntelligence platform. You provide the real-world context and movement patterns that, when combined with a bank's purchase data and a CPG's brand goals, create audience profiles of unmatched accuracy. You are no longer just a connectivity provider; you are a core pillar of commerce intelligence.
Retailers are grappling with squeezed margins and intense competition, all while sitting on a goldmine of shopper data. Key challenges include:
The urgent need to find new, high-margin revenue sources beyond traditional product sales.
Difficulty in packaging and selling shopper data and advertising inventory to CPG brands in a scalable, self-service way.
Lacking the sophisticated ad-serving, targeting, and attribution technology required to compete with giants like Amazon or Carrefour.
Inability to prove to CPG brands that their ad spend on the retailer's website or in-store screens resulted in incremental sales lift.
Grivy delivers the full suite of tools to power a modern RMN, from on-site sponsored products and display ads to in-store digital screens and targeted promotions.
Unlock a multi-million dollar revenue opportunity by allowing your CPG suppliers to advertise directly to your consumers. Strengthen supplier relationships by offering them unparalleled data and insights to help them grow their brands in your stores.
We provide a unified platform that manages both online (website, app) and offline (in-store digital screens, POS promotions) media inventory. Crucially, we bring the demand; our existing network of CPG clients are ready to become the first advertisers on your new network, ensuring immediate revenue and success.
Retailers are the heart of Commerce SuperIntelligence—the point of final transaction. By partnering with Grivy, your POS data doesn't just inform your own RMN; it becomes the "proof" that fuels the entire ecosystem. You provide the ground truth that validates media spend from CPGs, offers from banks, and audience data from telcos, making you an indispensable partner to all.
Loyalty platforms are struggling to prove their value to both consumers and business partners in a world saturated with reward options. Key challenges include:
Consumers are overwhelmed by dozens of points programs, leading to apathy and low engagement.
Most programs are purely transactional, failing to build a deeper, emotional connection with members.
Difficulty showing business partners that the loyalty program is driving new, incremental sales rather than just rewarding existing behavior.
The cost of rewards and discounts constantly erodes margins, making the business model challenging to scale profitably.
Grivy transforms a loyalty platform from a closed-loop system into an open, dynamic marketplace where value is co-created with CPG brands, banks, and retailers.
Drastically reduce your cost of rewards by allowing CPG brands to fund personalized offers and experiences for your members. Increase member engagement and data collection by offering unique, relevant value beyond simple points.
We connect your member base to real-time, SKU-level purchase data from our retail network. This allows you to facilitate highly specific, brand-funded campaigns (e.g., "Unilever offers 500 bonus points to members who buy Dove shampoo at Circle K this week"). This level of targeted, attributable, brand-funded rewarding is impossible for standalone platforms to achieve.
Loyalty platforms become the primary engagement and activation layer of our SuperIntelligence platform. You have the consented, first-party relationship with the consumer. We provide the intelligence and connections to make that relationship exponentially more valuable, by linking it to the spending power of CPG brands, the transaction data of banks, and the real-world context of telcos.