Media Solution

Smarter Spend. Measurable Growth. We are the intelligence layer that connects your media spend to verified sales, driving superior advertising outcomes.

The Grivy Media Solution transforms advertising from an estimated expense into a measurable investment. By integrating directly with the world's largest media platforms and retailer point-of-sale systems, we create a real-time data feedback loop. This unique connection ensures your ad platforms aren't just optimizing for clicks or views, but for actual, verified purchases, turning every dollar spent into predictable growth.

Core Components
1. Unified Media Activation — Reach Audiences Everywhere
Our platform acts as a central intelligence hub, activating and measuring campaigns across the entire media landscape, from broad awareness to hyper-targeted conversion.
ChannelsWhat Happens
Programmatic & SocialDeep integrations with The Trade Desk, Google, Facebook, YouTube, and TikTok
Modern & Traditional OOHActivate dynamic campaigns on Digital Out-of-Home (DOOH) screens and link traditional OOH placements to digital profiles using smart QR codes
Lower-Funnel MediaDrive conversions through non-conventional channels via partnerships with leading Telco, Banking, and Loyalty platforms
Why it matters?
This unified approach breaks down channel silos. You can now manage and measure the effectiveness of a TikTok ad and a highway billboard within the same attribution model, ensuring a truly holistic view of your media mix
2. Closed-Loop Intelligence — Connect Ads to In-Store Action
This is the engine that drives our performance. We bridge the gap between digital ad exposure and physical world purchases, feeding real conversion data back to the ad platforms.
Activation RailsOutcomes Delivered
Real-time Conversion APIsSecurely pass conversion events back to platforms like Meta (Facebook) and Google as they happen
Offline Conversion from POSIntegrate directly with retailer Point-of-Sale systems to capture offline purchase data and match it back to media exposure
Profile MatchingOur identity graph links consented user profiles from digital touchpoints to real-world purchase events, creating a single source of truth
Why it matters?
Ad platforms thrive on conversion data. By feeding them verified, real-time sales signals from actual checkouts, their algorithms become exponentially smarter. They stop guessing and start optimizing for audiences that are proven to buy your product.
3. Precision Activation — Win Where It Matters Most
Our data solution allows for targeting and activation with unparalleled accuracy, ensuring your message reaches the most valuable potential consumers in the most critical locations.
Activation RailsOutcomes Delivered
Geo-Based Audience ActivationIdentify and activate rich audience segments in specific postal codes, districts, or even down to a single store's radius to dominate key sales territories.
Dynamic Audience SyncingCreate and sync audiences based on real-world behavior (e.g., "lapsed buyers near Store X" or "competitor's consumers in Jakarta") directly to your ad platforms for activation.
Sales Lift MeasurementGo beyond impressions and clicks to measure the true incremental sales lift your media campaigns are generating in specific, targeted zones.
Why it matters?
Instead of broad, nationwide campaigns, you can focus your budget surgically to grow market share where it counts. Defend your territory from competitors or launch new products with pinpoint accuracy, ensuring maximum impact for your spend

How It Works

1. Activate
A shopper sees a geo-targeted ad on their YouTube feed or a Digital OOH screen at a train station.
2. Connect
They scan a smart QR code on the ad, linking their device ID to a first-party profile with their consent.
3. Purchase
Days later, they purchase the product at a partner convenience store.
4. Attribute
The retailer's POS system sends the transaction data to Grivy. Our engine matches the purchase to the user who saw the ad.
5. Optimize
Grivy instantly informs Google's ad platform via the Offline Conversion API that a verified sale occurred. Google’s algorithm then re-calibrates to find more shoppers with similar profiles and locations, boosting ROAS.
Value Dashboard
Outcome
Metric
Typical Lift*
Media Efficiency
Verified Return on Ad Spend (ROAS)
+30-50% through closed-loop optimization
Sales Attribution
Incremental Sales Lift in targeted zones
+10-20% versus non-Grivy campaigns
Audience Precision
Conversion Rate from geo-targeted segments
+2-3× higher than broad targeting
Cost Reduction
Decrease in Cost Per Verified Acquisition (CPA)
-25-40% by eliminating wasted spend
*Benchmarks across CPG, retail, and FMCG pilots in SEA.

Why Grivy Media Solution

True Closed-Loop

The only solution that directly connects top-tier media platforms to retailer POS data for real-time optimization.

Omni-channel Intelligence

A single intelligence layer that enhances the performance of all your media channels, both online and offline.

Geo-Precision

Activate campaigns with geographic accuracy to strategically grow market share and outmaneuver competitors.

Unique Conversion Channels

Leverage our exclusive Telco, Banking, and Loyalty partnerships to reach high-intent consumers in untapped environments.

Ready to see how our Media Solution can drive superior advertising outcomes and verifiable growth?

Let's Talk!