Platform Features

Features are the building blocks that turn every interaction into measurable, first-party insights that fuel growth across the entire shopper journey

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Engagement→Insight

We transform coupons, cashbacks, ratings, and reviews into consented data streams that reveal who buys, what they love, and how they shop.

Action→Loyalty

We turn profiles, gamified missions, and connected packaging into repeat visits, advocacy, and higher share of wallet.

The result is a feature-rich platform that captures every interaction, builds trust with consumers, and delivers measurable impact—your always-on growth engine.

Select features:
Coupon
Packing Unlock
Receipt upload
Loyalty
Footfall
Mission
Survey/Quiz
Offline Event
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Verification (Auth)
What it is
Identity validation for secure engagement. It ensures profiles are genuine.
How it works
OTP codes via SMS or chat confirm shopper identity. Verification is stored and linked to actions.
Grivy Advantages
  • Higher data quality.
  • Secure shopper identity.
  • Simple user flow.
SUB Features
  • SMS OTP.
  • WhatsApp OTP.
  • Identity logs.
Interactive Journey
Profiling
What it is
Embedded questions to enrich consumer data. Profiles segment new-to-brand vs existing buyers.
How it works
Shoppers answer quick questions inside journeys. Responses are stored for targeting and analysis.
Grivy Advantages
  • Deeper data enrichment.
  • Segments buyers precisely.
  • Supports personalization.
SUB Features
  • Question builder.
  • Segment tagging.
  • Profile enrichment.
Interactive Journey
Gamification
What it is
Game mechanics applied to consumer journeys. It adds fun and stickiness to experiences.
How it works
Shoppers interact with spins, badges, or challenges. Each action fuels data capture and loyalty.
Grivy Advantages
  • Fun keeps engagement high.
  • Gamified data capture.
  • Motivates repeat visits.
SUB Features
  • Spin wheel.
  • Badges.
  • Leaderboards.
Interactive Journey
Ratings & Reviews
What it is
A trust-building feature for consumer feedback. Reviews reveal real product perception.
How it works
Shoppers submit ratings and comments post-purchase. Data is analyzed and linked to profiles.
Grivy Advantages
  • Builds trust with UGC.
  • Provides real product insights.
  • Enhances brand credibility.
SUB Features
  • Rating submission.
  • Review moderation.
  • Analytics dashboard.
Interactive Journey
Digital Wallets
What it is
A mobile-first way to store coupons, rewards, and digital passes. It keeps brand offers always within reach.
How it works
Shoppers save items directly to Google Wallet or Apple Wallet. Notifications and reminders bring them back in-store.
Grivy Advantages
  • Seamless native integration.
  • Always-on consumer access.
  • Geo-triggered re-engagement.
SUB Features
  • Coupon storage.
  • Stamp cards.
  • Wallet notifications.
Interactive Journey
Rewards
What it is
A flexible incentive system. Rewards drive repeated engagement across touchpoints.
How it works
Brands provide vouchers, points, or digital perks. Rewards are delivered instantly after actions.
Grivy Advantages
  • Wide reward options
  • Instant delivery.
  • Drives loyalty loop.
SUB Features
  • Voucher delivery.
  • Points balance.
  • Reward tracking.
Interactive Journey
Digital Missions
What it is
A gamified system of tasks and rewards. It motivates deeper consumer involvement.
How it works
Shoppers complete missions like scanning or sharing. Each action earns points or coupons.
Grivy Advantages
  • Keeps engagement ongoing.
  • Flexible reward design.
  • Encourages multi-touch journeys.
SUB Features
  • Mission builder.
  • Points system.
  • Rewards link.
Interactive Journey
Advocacy
What it is
A feature to capture referral behavior. It tracks word-of-mouth across channels.
How it works
Shoppers share links with friends on social or chat apps. Shares and conversions are tracked to profiles.
Grivy Advantages
  • Expands reach organically.
  • Measures true advocacy impact.
  • Encourages brand trust.
SUB Features
  • Share links.
  • Conversion tracking.
  • Referral rewards.
Interactive Journey
Surveys & Quizzes
What it is
Interactive tools to gather consumer insights. Gamified flows keep users engaged.
How it works
Shoppers answer questions or play quizzes. Data is stored in profiles for targeting.
Grivy Advantages
  • Gamified experience drives completion.
  • Rich consumer profiling.
  • Easy to scale across markets.
SUB Features
  • Survey builder.  
  • Quiz engine.
  • Data export.
Interactive Journey
Sweepstakes
What it is
Digital raffles that boost brand engagement. They add excitement to campaigns.
How it works
Shoppers enter by scanning, sharing, or uploading receipts. Winners are randomly selected and notified.
Grivy Advantages
  • High engagement at low cost.
  • Easy integration into campaigns.
  • Drives sharing and UGC.
SUB Features
  • Entry tracking.
  • Winner selection.
  • Prize management.
Interactive Journey
Cashbacks
What it is
A way to reward buyers instantly. It incentivizes trials and repeat purchases.
How it works
Shoppers submit proof and receive digital cashbacks. Rewards are delivered to Wallet or accounts.
Grivy Advantages
  • Instant gratification drives loyalty.
  • Flexible payout options.
  • Strong repeat purchase impact.
SUB Features
  • Wallet payout.
  • Proof validation.
  • Cashback tracking.
Interactive Journey
Receipt Scanning
What it is
A post-purchase data capture tool. It reveals what shoppers buy and how often.
How it works
Shoppers upload receipts for validation. AI extracts item-level data and links it to profiles.
Grivy Advantages
  • Rich SKU-level insights.
  • Competitor purchase tracking.
  • Easy shopper participation.
SUB Features
  • OCR scanning.  
  • SKU mapping.
  • Profile linking.
Interactive Journey
Loyalty
What it is
A framework to build lasting consumer relationships. Loyalty rewards boost frequency and lifetime value.
How it works
Programs run always-on or in partnership with retailers. Rewards and tiers drive habit formation.
Grivy Advantages
  • Always-on engagement.  
  • Works standalone or retailer-linked.  
  • Higher repeat purchase rates.
SUB Features
  • Tiered rewards.
  • Partner integrations.
  • Loyalty wallet.
Interactive Journey
Coupons
What it is
A digital mechanism to influence purchase behavior. Coupons activate interest before or after shopping.
How it works
Shoppers save and redeem single-use digital coupons. POS APIs validate redemption and tie it back to profiles.
Grivy Advantages
  • Fraud-proof coupons.
  • POS-integrated validation.
  • Flexible pre/post purchase use.
SUB Features
  • Coupon wallet.  
  • POS API link.
  • Redemption tracking.
Interactive Journey
Footfall
What it is
A driver of in-store visits powered by digital triggers. It connects online actions to physical store traffic.
How it works
Branded pins and Wallet passes direct shoppers to nearby outlets. Visits are measured against campaign engagement.
Grivy Advantages
  • Real-time navigation links.
  • Integration with Wallet passes.
  • POS-verified traffic insights.
SUB Features
  • Store locator.
  • Branded pins.
  • Geo-tracking.
Interactive Journey
Code Unlock
What it is
A direct link from product packs to digital experiences. Every package becomes a media channel.
How it works
Smart QR codes on packs unlock tailored offers or content. Engagement is tracked and linked to shopper identity.
Grivy Advantages
  • Scalable at SKU-level.
  • Seamless bridge from pack to profile.
  • Boosts brand storytelling at point of use.
SUB Features
  • Dynamic QR codes.
  • Contextual landing pages.
  • Engagement analytics.
Interactive Journey
Authentication
What it is
A secure way to collect consented first-party data from consumers. It ensures compliance while building trust.
How it works
Shoppers log in via Google, Meta, Apple, or OTP to join campaigns. Their identity is verified and connected to purchase activity.
Grivy Advantages
  • Privacy-first data capture.
  • Multiple login options for scale.
  • Verified and high-quality profiles.
SUB Features
  • OTP verification.
  • Social login.
  • Consent tracking.
Interactive Journey
Attribution
What it is
A tool to measure how ads and campaigns drive real-world sales. It links digital actions to offline outcomes.
How it works
Smart links and landing pages track each click and connect them to POS data. AI modeling reveals true conversion and product affinity.
Grivy Advantages
  • Closed-loop measurement across channels.
  • Fast setup with lightweight links.
  • Actionable insights for
SUB Features
  • Landing page builder
  • Smart link generator.
  • Conversion reporting.
Interactive Journey

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