Smart QRs

We are the operating system that transforms every physical touchpoint into an identity-aware, in-moment experience — turning packaging, shelf-talkers, DOOH, receipts and POS into programmable gateways for first-party data, conversion and real-time attribution

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The Grivy Smart QRs + QR-OS solution converts static QR codes into a dynamic, centrally-managed operating system for Offline-to-Online commerce. By managing fleets, routing experiences in real-time and connecting scans to verified purchases, QR-OS ensures every physical touchpoint becomes a dependable source of first-party identity, intent and sales signals that power personalization, media optimization and sales growth.

Core Components

1. QR-OS Management Platform — Fleet & Identity at Scale

A single console to provision, secure and operate millions of QR endpoints across packaging, in-store, DOOH and trade. Features include key management, OTA experience versioning, campaign scheduling, enterprise RBAC, and live health/scan maps.

Fleet Provisioning & Security: Device-level keys and audit trails for enterprise governance.Identity Binding & Wallet Links: One-tap social/phone onboarding, loyalty binding and hashed identifiers for clean-room readiness.

Campaign Ops & Rollback: Instant re-routing, A/B test toggles and staged rollouts without reprints.

Why it matters?

Manage physical marketing the way you manage software — update experiences in seconds, run experiments at scale, and maintain enterprise security and governance across global rollouts.

2. In-Moment Routing Engine — Contextual Experiences, Instantly

An orchestration engine that evaluates Targeting (store, geo, retailer, purchase category), Moments (hour, day, public holiday, at-home vs on-the-go) and Campaign Rules to choose the precise Digital Extension to serve. Supports rule-based logic, ML models and experiment configs.

Dynamic Extensions: Serve coupons, quizzes, video, gamified missions, wallet passes, or receipt-upload flows depending on context.

Localization & Retailer Co-Branding: Tailor content by language, retailer agreement, inventory or promotional windows.

Why it matters?

The same QR becomes multiple smart endpoints: recruit in one store, reward loyalty in another, or present weekend-only offers — all automatically and contextually, maximizing relevance and conversion.

3. Closed-Loop Attribution & POS Integrations — Connect Scans to Sales

Native connectors and adapters for modern trade POS, receipt OCR for independent stores, and clean-room adapters for retailer collaborations. Real-time conversion APIs feed media platforms and sales systems with verified purchase events matched to scanned profiles.

Real-time Conversion APIs: Push verified events to ad platforms (Google, Meta) and internal sales dashboards.

Profile Matching & Clean-Room Ready: Hashing and matching logic that respects privacy while enabling measurement.

Why it matters?

Every scan can be attributed to a verified sale. This feed turns marketing experiments into measurable investments and gives sales teams traceable impact from in-store activations.

How It Works

1. Activate

Deploy Smart QRs on packs, shelf tags, posters or DOOH and onboard codes into QR-OS.

2. Scan

Shopper scans; QR-OS captures location, device and retailer context and evaluates routing rules.

3. Identify & Search

Lightweight consent and profile capture; QR-OS serves the appropriate digital extension (coupon, quiz, wallet pass, video).

4. Purchase

Shopper redeems in-store (POS match) or online; independent stores use receipt OCR and merchant validation.

5. Attribute

Grivy matches the transaction to the scanned identity and feeds verified conversions into media platforms and sales dashboards for immediate optimization.

Value Dashboard

Outcome

Metric

Typical Lift*

Scan-to-Conversion

Scan → Purchase conversion rate

+3–6× vs static QR experiences

Store Footfall & Redemption

Incremental footfall and offer redemption

+15–35% incremental footfall in targeted stores

New Consumer Recruitment

Trialers recruited through QR-led offers

+10–25% more trialers vs untargeted promos

Coupon Redemption Rate

Dynamic vs printed coupon performance

+2–4× higher redemption for dynamic offers25-40% by eliminating wasted spend

First-party Data Capture

Opt-in and identity binding rates

40–70% opt-in depending on incentive & placement

Time to Campaign Update

Speed to change live QR experiences

Seconds to re-route live campaigns vs days to reprint

*Benchmarks across CPG, retail, and FMCG pilots in SEA.

Why Grivy Media Solution

Programmable Physical Surface

Treat packaging, shelves and DOOH as software endpoints that can change behaviour without reprints.

In-Moment Personalization:

Combine Targeting (location, retailer, purchase intent), Moments (time, thematic, public holiday) and Digital Extensions to serve the right offer when it matters.

Privacy-First Identity

Fast, consented onboarding with hashed IDs and clean-room readiness for secure measurement.

Retailer & Merchant Friendly

Co-branded experiences, merchant portals, and trade incentive mechanics that help shop owners pass promotions to shoppers and validate redemptions.

Ready to see how Smart QRs and QR-OS can turn your physical touchpoints into repeatable, measurable growth engines?

Let's Talk!