Audience Solution

Know Your Consumer. Grow Your Business. Turn anonymous visitors into loyal consumers with a unified view of your audience

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At the heart of the Grivy Audience Solution is a powerful next-gen consumer data platform that helps you acquire, enrich, and activate your audience data. We break down data silos to give you a single view of your consumer, enabling you to deliver personalized experiences that drive growth

Core Components

1. Acquisition — Grow Your Audience at Scale

The Acquisition Rails is where we help you grow your audience by capturing valuable first-party data at every touchpoint

Channels	What Happens
Lead Generation	Customizable forms, social logins and landing pages to capture leads from your website, social media, and paid ads
Contests & Giveaways	Engaging contests and giveaways to attract new consumers and grow your email list
Referral Programs	Turn your existing consumers into brand advocates with a powerful referral program

Why it matters?

By growing your audience with high-quality first-party data, you can build a valuable asset that you own and control, reducing your reliance on third-party data and advertising platforms.

2. Enrichment — Understand Your Audience Deeply

Once you've acquired your audience, the Enrichment Rails helps you understand them better by combining their data from multiple sources into a single, unified profile

Activation Rails	Outcomes Delivered
Data Integration	Connect your CRM, e-commerce platform, and other marketing tools to get a complete view of your consumer
Behavioral Tracking	Track how your consumers interact with your website, emails, and other marketing channels
Progressive Profiling	Gradually build out your consumer profiles with additional data points over time

Why it matters?

By enriching your audience data, you can gain a deeper understanding of your consumers' needs, preferences, and behaviors, enabling you to deliver more relevant and personalized experiences

3. Activation — Reach Your Audience Everywhere

The Activation Rails is where you put your audience data to work by delivering personalized experiences across all your marketing channels

Activation Rails	Outcomes Delivered
Personalized Content	Deliver dynamic content on your website, in your emails, and in your ads based on consumer data
Targeted Advertising	Create custom audiences for your ad campaigns on Facebook, Google, and other platforms.
Automated Campaigns	Trigger automated email and SMS campaigns based on consumer behavior.

Why it matters?

By activating your audience data, you can deliver more relevant and personalized experiences that increase engagement, conversions, and consumer loyalty.