At the heart of Grivy sits a closed-loop growth engine: every consumer touchpoint (Connection), every moment of delight (Experience), and every purchase event (Commerce) are stitched together into a single data fabric. This tri-layer architecture turns anonymous shoppers into known, permission-based audiences and converts fragmented media spend into measurable brand growth.

1. Connection Layer — Turn any surface into a signal

The Connection Layer is where we collect consented first-party identifiers at scale. Any online or offline touchpoint that can be digitally enabled becomes a gateway into the Grivy brain:

Ads & dynamic QR codes

Ads & dynamic QR codes

Messaging Rails

Messaging rails such as WhatsApp, LINE, Viber, SMS, email, browser push, in-app messages

Offline Geofencing

Voice assistants, chatbots, brand.com, digital out-of-home, and even user-generated content

Why It Matters?

Connections fuel your upper funnel with deterministic IDs instead of cookies, giving you people-level reach that outlasts third-party data deprecation.

2. Experience Layer — Design moments that move people

Once a consumer connects, they enter an immersive, on-the-fly experience optimized for attention, value exchange, and data enrichment:

Tiered Missions

AR & VR, generative-AI personalizers, and gamified journeys

Loyalty Points

Instant-win sweepstakes, cashback raffles, coupons, and reward catalogues

Missions

Upload a receipt, scan a product, watch a video, quizzes, surveys, badges, greeting cards, more

Why It Maters?

Experiences transform passive scans into rich psychographic and behavioral profiles, lifting opt-in rates and time-on-brand while capturing SKU-level intent signals.

3. Commerce Layer — Prove the shopping moment

The Commerce Layer closes the loop by verifying that intent became revenue:

POS Intelligence

Direct integrations with retailer POS, e-commerce carts, vending machines

Loyalty Ledger

Data clean-room links to loyalty programs and big data platforms

Smart Incentives

AI receipt reading and on-pack code validation for long-tail traditional trade

Why It Matters?

Every promotion, coupon, or mission is tied to a verified transaction, unlocking real-time ROAS dashboards and auto-optimised audiences (e.g., “new-to-brand buyers who scanned in the last 7 days but haven’t purchased” ready for retargeting).