Telkomsel with its loyalty app for its connection users, My Telkomsel poin, has revitalized its point redemption system by enabling users with the ability to redeem promotional offers on prominent CPG brands in exchange of points collected as supported by Grivy. This partnership has successfully presented brands with an efficient lower-funnel channel to reach relevant consumers with varied formats of online communication of promo offering supporting to take them on a connected online-to-offline journey to purchase at mini-market chains, thus effectively boosting brand conversions.
Telkomsel: Transforming Telecommunication
Since its inception in 1995, Telkomsel is the telecommunication giant in Indonesia dedicated to serve its consumers with lightning speed connectivity across the country. With its app My Telkomsel Poin, the company is focused to present its users with the exciting and unique perks and offers owing to their continued trust and loyalty !
Rewarding its users with the right to store transact with CPG brand offers !
Telkomsel partnered with Grivy, driven by the objective to amp up its loyalty program and present all Telkomsel users the unique opportunity to redeem Grivy-enabled promotional offers on leading CPG brands with their in-app loyalty points. The collaborative efforts of Telkomsel and Grivy has unlocked the brands the end-to-end support to drive conversions for its promotional efforts with a seamlessly curated online-to-offline journey to purchase that attracts consumers mobile-first with targeted & location based SMS, MMS, App notification, Rich Media Banners, Website communication and engages them on a trackable journey to their nearest mini-market chains.
A mobile-first full funnel purchase guide tracking & acquiring consumer data to unleash insights to abide!
A blast of store traffic attracted with versatile mobile-first approach of communication by Telkomsel !
The collaborative efforts of Telkomsel and Grivy enabled brands with incremental sales conversions for promotional efforts with features of:
This collaboration granted Telkomsel the capability to offer consumers an enticing and convenient shopping experience, elevating their overall satisfaction. Owing to this partnership, CPG brands were enabled to transition online engagement into offline transactions. With data acquisition ability bestowed by Grivy, brands had a clear understanding of traffic flow across digital and physical channels that unlocked insights meaningful to drive future strategies.
