Sunpride scaled a proven value offer into its largest volume of in-store movement to date by expanding reach through Grivy’s multi-channel performance engine, converting a single price-led message into a tenfold increase in verified purchases across Alfamart and Alfagift.
Growing a Proven Offer Into National Volume
As a brand trusted for 100% real fruit juice quality, Sunpride had already proven that a sharp value offer could move products with a young, mobile-first audience. The next question was whether that proof could scale. With Alfamart as a national redemption destination and a month-long promotional window, Sunpride set out to test the same value-led mechanic with far greater reach, a deeper value stack, and a coupon pool sized to meet demand rather than cap it—turning a contained trial into a repeatable growth engine for the ready-to-drink category.
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Scale product movement without losing conversion efficiency
Sunpride aimed to grow absolute purchase volume rather than conversion percentages alone, expanding the top of the funnel well beyond previous campaign scale while keeping the claim journey short enough that broader reach would not leak. With redemption available both in Alfamart stores and inside the Alfagift app, the goal was to remove every barrier between digital intent and purchase, while capturing clean first-party signals on which channels, audiences, and regions deliver the strongest response at scale.
A multi-channel performance engine built to scale one value message across device, social, wallet, and push ecosystems into a single frictionless claim journey.
Translating expanded reach into a tenfold increase in verified product movement
The campaign delivered the largest redemption volume in Sunpride’s programme history, multiplying previous campaign results tenfold while improving conversion quality at every stage of the funnel. Landing rate reached more than double the category benchmark and claim conversion held near perfect, proving that expanded reach and clean conversion can move together. With owned social emerging as the most efficient conversion engine, device ecosystems more than doubling their benchmark, and app redemption rising to nearly half of all purchases, Sunpride gained a validated model for scaling value-led activation with confidence.
These results prove that a value-led promotion can scale without sacrificing efficiency when reach, coupon supply, and redemption access are lifted together. Sunpride now holds a validated growth model, backed by a ranked channel hierarchy and an expanded first-party audience ready to activate again.
