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Skintific
Attract and attribute consumers’ journey to brand product page on Shopee targeting to amp up ecommerce sales
Case Study

With the Grivy Growth Platform, Shopee enhanced its promotional campaign’s ability to drive purchases for the brand Skintific with the ability to augment a compact journey to purchase from the first click of interest at the upper funnel to the final click to check out at ecommerce product page leading to increased engagement tied down to conversions. With an end-to-end trackability of the journey the brand was powered with meaningful insights to derive future efforts from.

5%
Click-to-conversion rate recorded with a direct to ecommerce product page journey tied seamlessly from upper funnel to lower funnel with Grivy.
69%
Amped up engagement among target audience showcased with click-through-rate owing to effective media feature of promotional offer.
4.9x
Attachment rate demonstrated with consumer basket data unveiling meaningful insights into consumers’ buying preference.

The Story

Glow & Beyond with Skintific !

Skintific is a visionary brand in the beauty industry that strives to bring healthier skin to all. With smart products featuring pure active ingredients, advanced formulations, and cutting-edge technology, the brand focuses beyond immediate results, on the long-term well-being of consumers’ skin !

The Goal

Illuminate, Engage, Elevate

Skintific's collaboration with Grivy was driven by the desire to maximize their ecommerce promotional campaign's impact by boosting online sales conversions. With mobile-first messaging across social media and in partnership with Samsung, Grivy helped captivate consumers’ attention at the right moment, guiding them on an attributable journey to the Shopee product page. The brand not only witnessed increased sales among new buyers identifiable with first-party data, but also gained invaluable insights on its media performance and brand buyers’ purchase behaviour to shape future strategies.

The Solution

A mobile-first full funnel purchase guide tracking & acquiring consumer data to unleash insights to abide!

The Result

Radiant results of 4.9x increment in basket value achieved !

Skintific triumphed in the ecommerce arena, benefiting from Grivy’s integrations of:

  • Mobile-first messaging of brand promotions driving traffic to purchase page thus enabling to increment transactions.
  • Real-time tracking capabilities seamlessly integrated at every step of the user journey, empowering Skintific to optimize their campaign and maximize purchase intent.
  • The acquisition of first-party consumer data providing profound insights into campaign participants, enabling precise targeting for future endeavors.

As a result, Skintific not only justified their promotional efforts with doubled conversions but also set a course for precision in future growth strategies, armed with insights into media efficiency and consumer buying behavior within the skincare category.

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