Nestlé Milo was able to transcend the impact of upper-funnel engagement as enabled by InMobi to lower funnel sales transactions with Grivy user journey translating product interest to purchase intent with digital coupons for offline store redemption, while also realizing the future potential to optimize efforts for further personalization in consumers’ experience with 1st party consumer data made available by Grivy.
Miles to go with Milo !
With taste so delectable and benefits irreplaceable, Milo has stood through the decades as the undefeated champion within the beverage category. The brand, by providing the much-needed nutrients through products, has strived to strengthen and energize its young consumers with the right spirit of sportsmanship, encouraging them to achieve high and aim for nothing but the sky.
The taste of brand success with drive to product purchase
Nestlé Milo aimed to activate shoppers with a gradual build to establish their place in shoppers’ baskets of repeat purchases. This was enabled to achieve with Grivy user journey carefully tapping the excitement of upper funnel media efforts to define moments of planned purchase with digital discounts offers enabled to redeem in nearby stores while first-party consumer data activated through the process was key to enhance and optimize efforts for future retargeting.
A mobile-first full funnel purchase guide tracking & acquiring consumer data to unleash insights to abide!
Milking the potential for brand supremacy with 13% shoppers' advocacy !
Nestlé Milo was enabled to achieve heights of success with shoppers activated at large for offline conversion with Grivy enabling:
Thus helping the brand to capture consumers’ share of mind with a full-funnel strategy to intrigue, activate, convert and retain with Grivy.
