Platform Layers

Connected Commerce. Unified Intelligence. The platform that connects every layer of commerce — from media activation to purchase validation — turning fragmented consumer touchpoints into a single, measurable growth engine.

Select layer:
Connection Layer
In a privacy-first world, direct connections are essential. The Connection Layer is where Grivy collects consented, first-party identifiers at scale. We transform every online and offline interaction into a gateway, fueling your upper funnel with deterministic IDs that outlast the depreciation of third-party cookies.

Ads & Digital Media Integration

Connect directly with major ad platforms (Google, Meta, TikTok, The Trade Desk) to activate high-intent audiences. We ensure your media spend translates into measurable engagement and data acquisition

o2o omnichannel
identity resolution

Dynamic QR Codes

Transform product packaging, in-store displays, print ads, and Out-of-Home media into interactive digital portals. A simple scan instantly initiates a personalized digital experience

Messaging Rails

Engage consumers on the platforms they use daily. We integrate with WhatsApp, LINE, Viber, SMS, email, browser push, and in-app messaging for direct, personalized communication

o2o omnichannel
identity resolution

Extended Touchpoints

Capture signals from diverse sources, including Offline Geofencing, Voice Assistants, Chatbots, Brand.com, and User-Generated Content.

Future-Proof Your Audience Strategy

The Connection Layer provides the foundation for people-level reach and personalized marketing.

Scalable First-Party Data

Dramatically increase the collection of verified first-party IDs compared to standard CRM forms.

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Deterministic Reach

Rely on concrete identifiers rather than probabilistic cookies, ensuring accuracy and longevity.

Unified Entry Point

Create a consistent onboarding experience, whether the consumer discovers you online or in-store.

Experience Layer
Capturing attention is only the first step. Once a consumer connects, Grivy delivers an immersive, on-the-fly experience optimized for attention, value exchange, and data enrichment. We transform passive interactions into active participation and brand loyalty.

Gamification and Missions

Deploy tiered missions, quizzes, surveys, and challenges. Encourage specific actions like uploading a receipt, scanning a product, or watching a video to unlock value.

o2o omnichannel
identity resolution

Immersive Technology (AR/VR)

Bring your brand to life with Augmented Reality, Virtual Reality, and generative-AI personalizers that create memorable and shareable moments.

Loyalty and Rewards Systems

Drive action through incentives, including instant-win sweepstakes, cashback raffles, coupons, and comprehensive reward catalogs.

o2o omnichannel
identity resolution

Personalized Journeys

Deliver dynamic content tailored to the individual, adapting the experience in real-time based on user behavior and preferences.

From Passive Scans to Rich Profiles

The Experience Layer transforms interactions into deep consumer understanding and measurable engagement

Deeper Engagement

Significantly lift time-on-brand and repeat interactions per SKU through dynamic missions.

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Rich Data Capture

Gather SKU-level intent signals and detailed consumer preferences (zero-party data).

Higher Opt-in Rates

Enhance the value exchange, encouraging more consumers to voluntarily share their information.

Commerce Layer
The ultimate goal of engagement is transaction. The Commerce Layer verifies that consumer intent resulted in a purchase, seamlessly bridging online engagement with offline sales. We provide the validation needed to prove ROI and optimize your marketing spend.

POS Intelligence

Direct integrations with retailer Point-of-Sale systems, QROS, e-commerce carts, and vending machines for real-time sales tracking.

o2o omnichannel
identity resolution

Smart Incentives

Utilize advanced AI receipt reading (OCR) to scan and validate physical receipts, capturing SKU-level data. Leverage on-pack code validation for long-tail distribution channels

Loyalty Ledger

Secure data clean-room links to existing loyalty programs and big data platforms, enriching consumer profiles with transaction history.

o2o omnichannel
identity resolution

Full Channel Coverage

Scale validation across modern trade (mini and supermarkets), independent stores, traditional retail, and eCommerce channels.

Unlock Real-Time Optimization and Incremental Growth

The Commerce Layer provides the definitive proof of performance needed to make data-driven decisions

Verifiable Incremental Sales

Accurately measure the new-to-brand unit lift driven by your campaigns.

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ROAS & ROI Dashboards

Tie every promotion, coupon, or mission to a verified transaction, unlocking immediate insights into Return on Ad Spend.

Auto-Optimized Audiences

 Identify and retarget high-value segments (e.g., "scanned but haven't purchased") based on verified transaction data.

Intelligence Layer
The Intelligence Layer is the underlying powerhouse of Tech, Data, and AI that drives Grivy. It stitches together every Connection, Experience, and Commerce event into a single data fabric. This layer empowers enterprises to bridge data silos and drive long-term, profitable brand growth.

Identity Resolution (360° View)

Merge data from offline, online, and mobile sources into a unified consumer view. We unify authenticated, consented user data to form a holistic profile.

o2o omnichannel
identity resolution

AI-Driven Activation

Powered by Agentic AI, the platform automatically segments audiences, orchestrates campaigns, and optimizes performance in real time to acquire new-to-brand buyers.Predictive Analytics and Insights:

Predictive Analytics and Insights

Leverage machine learning to reallocate media to the highest-value connection nodes and experience formats, compounding ROI week over week.

o2o omnichannel
identity resolution

Powerful Integrations & Security

Seamless integrations with leading ad networks, messaging platforms, and analytics providers, all while ensuring robust data security and full privacy compliance.

 Your Competitive Advantage in a Data-Driven World

The Intelligence Layer provides the insights and automation needed to scale your marketing efforts effectively and efficiently.

Single Source of Truth

Power data-driven engagement at scale with a unified understanding of your consumer.

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Media Efficiency

Significantly increase ROAS through closed-loop optimization and automated reallocation of budgets.

Scalable Growth

Amplify successes with lookalike modeling and scale proven cohorts to drive measurable incremental sales.

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