Yupi, the famous gummy candy producer, was enabled a deep understanding of their consumers with real-time insights across campaign parameters enabling them to craft precise marketing decisions to drive rightful connections with relevant audiences. Thus the brand was supported to successfully launch their new variant with efforts personalized to match consumer expectations, while further measuring impact with store purchases tracked and enabled through a digital sampling campaign in collaboration with Grivy.
Be a Yupier and enjoy fun and flavour !
With its vibrant aura and flavourful candies, Yupi makes for a fun-filled experience that children crave and desire. The brand, with prime importance to quality, ensures the highest international standards in curating its broad range of candies, thus enjoying its stature as a ‘world-class gummy candy producer’ dedicated to delighting consumers around the globe with exciting flavours.
Uplift delight with meaningful consumer insights !
With an ultimate goal of delighting consumers with an impressionable experience personalized to their expectations, Yupi partnered with Grivy to harness the power of data insights enabling a peek into their consumers’ minds with extensive testing of approach across campaigns parameters. With this, the brand aimed to achieve new recruitments at scale to support the launch of new variants with appropriate optimization in efforts to engage consumers most valuable in a manner most efficient to influence buying decisions with digital trade promotions.
A mobile-first full funnel purchase guide tracking & acquiring consumer data to unleash insights to abide!
31% consumers experience ‘Yupiness’ with new variant !
Yupi was supported to drive measurable success in the launch of new variant harnessing data to adapt and unlock growth with Grivy enabled:
Thus enabling the brand to present consumers with the ultimate delight of new product trial with a laser-sharp strategy optimized to effect with comprehensive data on consumer mindset to escalate purchase intent and maximized return on trade investment.
