The Grivy Growth Platform in partnership with BliBli enabled Viennetta with relevant upper funnel support of mobile-first prompt attracting and engaging high-potential target audience on an attributable purchase journey from first click to ecommerce purchase enabled.
A ripple effect to reach your heart !
Viennetta, an iconic ice cream brand owned by Unilever, with its soft and sweet ice-cream coupled with crunchy layer of soulful chocolate has proved a family favorite across the globe. Owing to the unique texture and innovative flavors, each spoon of Viennetta is known to touch a consumer’s heart with a wave of happiness !
Augment Reach. Attribute Sales. Actualize Insights.
Leveraging the collaborative efforts of Grivy and its ecommerce partner Blibli, the brand aimed to maximize impact of its promotional campaign efforts directed to drive online sales conversions. With mobile-first messaging intriguing consumers at their relevant point-of-interest and taking them on an attributable purchase journey to ecommerce product page, the brand was able to realize its goal of increased sales among identifiable buyers and power precision in future strategies with meaningful insights unleashed.
A mobile-first full funnel purchase guide tracking & acquiring consumer data to unleash insights to abide!
2X more conversions with Grivy pushed campaign notification !
Viennetta emerged victorious in ecommerce landscape leveraging Grivy integrations of:
Thus the brand was able to justify promotional efforts with increased conversions, while simultaneously setting foot on a path to precision in future efforts with insights to gauge media effectiveness and consumers’ buying behaviour within category.
