Wall’s ice cream, by Unilever, partnered with Grivy with an aim to educate consumers about the opportunity of enjoying the luxury of ice cream at home with online grocery delivery application, Happy Fresh, thus enabling high traffic to in-app trade promotions to achieve the end goal of increased purchase intent, while tracking consumers journey to purchase for further analysis with data facilitated by Grivy integrations.
Wall’s ice cream, with a century of serving consumers with a world of flavors, continues to live up to its legacy of happy customers with a simple motto of ‘ice cream for all’. The brand has proved legend within category with a strive to innovate through the years, spreading the sweet flavor of happiness among consumers and bringing the world together to celebrate the magical experience well-known as Wall’s.
A Pursuit to deliver joy at our doorstep !
Wall’s ice cream aimed to leverage the mobile-first approach enabled by Grivy, in reaching consumers to engage them with relevant content putting across the right message to drive consideration with increased brand awareness. The prime focus of this campaign was to initiate consumers on a plan to purchase online thus driving traffic to the grocery delivery platform for subsequent steps of purchase empowering them with the luxury of 'at home' experience.
A mobile-first full funnel purchase guide tracking & acquiring consumer data to unleash insights to abide!
3.1x above benchmark landing rate to freeze interest and scream intent !
Wall’s was enabled to drive massive consideration for online purchase of brand products among relevant audiences leveraging Grivy features of:
Thereby, helping the brand drive effectiveness in promotional efforts with increased awareness and established recognition, while also defining opportunities for future growth with relevant and refined consumer data for future retargeting with a better understanding of consumer buying patterns.
