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Unilever - Wall’s Feast Pop, in collaboration with Grivy, was enabled to deliver an immersive digital-to-retail experience, converting attention into action through engaging promotional flows and personalized value offerings. The brand leveraged Grivy’s mobile-first journey to spark discovery and enable access to value, encouraging users to experience the chilled delight of Wall’s Feast Pop in-store. This strategic retail activation resulted in increased product trials, rich first-party data collection, and measurable conversion uplift at Alfamart and Indomaret.
Because some delights are better when shared chilled!
Wall’s Feast Pop, with its Vanilla and Caramel fusion wrapped in a chocolate-coated crunch, delivers a sensory break from the heat and the hustle. Whether enjoyed solo or shared with a friend, this frozen treat offers a moment of refreshment with every bite — made even more rewarding through an irresistible value offer brought directly to shoppers’ hands.
Trial that transforms preference into habit.
Wall’s set out to attract new consumers and reignite excitement among existing fans by offering a tangible and immediate reason to indulge in Feast Pop again. Through differentiated incentives for first-time and repeat buyers, the campaign boosted footfall, drove point-of-sale conversions, and unlocked valuable shopper insights. By turning momentary trial into repeat engagement, Wall’s accelerated household penetration and strengthened its category leadership.
A mobile-first full funnel purchase guide tracking & acquiring consumer data to unleash insights to abide!
Delight frozen and fulfilled at retail!
Wall’s Feast Pop was supported to activate full-funnel consumer engagement with a value-led campaign powered by the Grivy Growth Platform, seamlessly bridging digital awareness with retail conversion through:
Hence, Wall’s was empowered to deliver indulgence where it mattered most—driving consumers to chill with Feast Pop at the shelf, while reinforcing its data-led strategy for deeper engagement, stronger ROI, and repeatable success.
