With Grivy enabling exciting offers with digital coupons for a range of products, Sunsilk was enabled the opportunity to boost preference within category with an overall uplift in brand affinity with right exposure and seamless experience.
Adding the shine to your hair care routine !
With a focus to empower women, the brand’s agenda has always been to make hair care as one less thing to worry about in our strive to achieve high. With a product to nourish every hair texture and type, Sunsilk has lived up to its promise by adding a shine to our hair and enabled us the freedom and ability to succeed at life with confidence and flair.
Rising to the occasion of Ramadan with a hair fix for everyone
Leveraging the opportunity of excitement instilled through festivities, Sunsilk aimed to capture consumers’ willingness to try new brands by offering the right product at the right time with the right discount offer as enabled by Grivy for a range of products to choose from, while further assisting them with a smooth flow to purchase. Thus taking the brand to its end goal of elevating preference in category with strong purchase intent.
A mobile-first full funnel purchase guide tracking & acquiring consumer data to unleash insights to abide!
A smooth sway to 100 % purchase intent with Grivy
Sunsilk was enabled to achieve high sale redemption initiating a strong affinity for the brand among consumers with Grivy integrations of:
Thus, boosting the brand’s preference within the category, by initiating consumers on a path to loyalty with a seamless experience resonating well with the brand’s image, while enabling a comprehensive understanding of consumers and the brand through the process.
