Sunlight, a home care brand by Unilever, was supported with the diverse ability to engage new consumers on a path to product trial while simultaneously reinforcing the connection with existing buyers. This was enabled with an online-to-offline purchase journey tailor-made to match the expectations of each consumer segment with a relevant value offering motivating purchases at scale. Pertinent questions incorporated in the journey of authenticated campaign participants, along with real-time tracking of consumer interactions across touchpoints, proved key to realizing the brand’s stature in the competitive landscape within the category with clarity on consumers’ perception of the brand, thus empowering future strategies of expanding market share.
Shine your dishes bright with Sunlight !
Sunlight, the institutional home care brand by Unilever, with its century long existence continues to live up to its promise of making cleansing of household appliances easier. With a wide range of product variants in the dish-washing category, the brand consistently innovates to set higher standards of hygiene with deep-cleansing, germ-protection and convenience in household chores as the core components improved upon in each new product.
Shine your dishes bright with Sunlight !
Sunlight, the institutional home care brand by Unilever, with its century long existence continues to live up to its promise of making cleansing of household appliances easier. With a wide range of product variants in the dish-washing category, the brand consistently innovates to set higher standards of hygiene with deep-cleansing, germ-protection and convenience in household chores as the core components improved upon in each new product.
A mobile-first full funnel purchase guide tracking & acquiring consumer data to unleash insights to abide!
1.1x Brightened brand perception among new brand buyers !
Sunlight was enabled to escalate product purchases leveraging Grivy integrations of:
Thus with this campaign, the brand simultaneously gained new buyers while identifying its existing ones and achieved increased affinity among both groups with the convenience and relevance of Grivy user journey adding to the product experience. Further, with sound understanding of consumers’ perception and purchase motivation with respect to the brand and the competitors within category, the brand was all set to conquer higher market share the right way.