With the Grivy Growth Platform, Unilever Royco was able to take consumers from awareness to experience for its product line Royco Saus Tiram, with digital coupons for store purchase. Thus establishing a strong connection with consumers to drive brand affinity and initiate purchase intent.
Enriching our taste buds !
Royco as a brand has persistently strived to bring home a restaurant-like experience for consumers with easy recipes to fit their tight schedules and match their tastes. With its product line Royco Saus Tiram, consumers are in for a delectable experience as the brand aims to enrich them with an authentic taste matching their expectations, while perfectly adding the right flavors to their meals.
Curate the right recipe to successful brand growth
Royco aimed to enact upon the engagement created with upper-funnel media efforts and capture the purchase intent of consumers for Royco Saus Tiram with exciting offers for store purchases facilitated with digital coupons enabled by Grivy. Activating consumers online for offline product trials was aimed to achieve a measurable impact on product performance with verifiable consumer leads for future retargeting.
A mobile-first full funnel purchase guide tracking & acquiring consumer data to unleash insights to abide!
Seal the buzz of product engagement with 23% sales redemptions
Royco Saus Tiram was enabled to maximize return on marketing spends with a spike in sales transactions with a drive to product purchase with Grivy integrations of:
Thus, boosting the purchase intent to initiate consumers on a path to loyalty with efforts to streamline and enhance consumer interaction and experience with the brand, while also enabling an all-around view of consumers and brand connectivity through the process.
