Royco, by Unilever Indonesia, presented its consumers with the opportunity to try a free sample of their choice from their new product lines: Sup Krim Kepiting Jagung and Telur Asin, enabled with Grivy's hassle-free online coupon acquisition to offline store redemption journey.
A much needed culinary inspiration for meal-makers
Royco, a stalwart in the meal-maker category, has made its mark with its range of soups, sauce, and easy-to-cook recipes, making everyday meals a hassle-free experience. With new product lines Krim Sup Kepiting and Telur Asin serving consumers with a world full of flavors, the brand also ensures health benefits with quality natural ingredients, making it the best fit for food lovers looking to fulfill their culinary aspirations in their hectic lives.
Enhance the flavor of brand recall with product trial
Royco aimed for full-funnel activation to drive measurable sales conversions by onboarding new consumers with an all-round product experience for them, achieved with an end-to-end marketing strategy taking them from online awareness with the right message across appropriate channels to offline product exposure with free samples enabled by Grivy user journey powered by digital coupons.
A mobile-first full funnel purchase guide tracking & acquiring consumer data to unleash insights to abide!
Cultivate brand prominence with brand promoters at 82%
Royco was enabled to drive large scale consumer activation with an immersive brand experience, while also measuring direct sales impact with Grivy enabled features of:
Thus establishing widespread brand recognition and recall leading to a successful product launch by onboarding 40% new consumers.
