In partnership with Grivy, Rinso activated custom audiences relevant to target with niche product offerings to drive consideration for product trial with trade promotions optimized to effectiveness through A/B testing, thus engaging consumers at specific locations reaching them at the moment most relevant to boost purchase and derive product success.
De-stain and de-stress with Rinso !
Washing clothes has never been easy. To clean every inch of dirt and rejuvenate clothes to newness with every wash is a stressful deed. And to overcome this challenge, Rinso is all we need. As a detergent brand powered to remove difficult stains and to protect from odor and dirt in the most efficient ways, Rinso has proved its effectiveness in supporting consumers in their everyday washing experiences. Thus enabling them to unleash their potential to let go of every fear and succeed in life in their clean and bright gear.
Improve effectiveness in efforts to serve the right consumers
Rinso, a detergent brand by Unilever, aimed to achieve accuracy in recruiting new consumers by reaching the right audiences with a well-matched product offering across carefully selected mobile-first channels with an end goal to activate them a swift flow to store purchase with trade promotions A/B tested to effectiveness by Grivy, thus enabling the brand to drive high return on trade investment and unlock potential to drive future growth with insights enabled through the campaign process.
A mobile-first full funnel purchase guide tracking & acquiring consumer data to unleash insights to abide!
Rinse away assumptions with data driven conversions at 41% !
Rinso was enabled to run trade promotions at 2x effectiveness to drive massive purchases with Grivy enabled :
Thus helping the brand to retain consumers on a path to brand loyalty with future efforts, while further forging their strategy to unlock new growth with data insights derived from a detailed analysis of campaign performance across parameters.
