Pond's by Unilever was enabled to acquire new consumers with a promotional campaign driving store footfall for product purchase at retail outlets with location intelligence. Further in collaboration with Grivy, the brand was triumphant in its attempts to understand its consumers better with insights derived from data measurements from click to checkout through consumers’ purchase journeys. This was key to honing marketing efforts in the right direction with knowledge of the right time, place, and consumer segment to target for escalated conversions and subsequent market penetration.
To bring the best out in your skin !
First established in 1846, Pond’s has ever since been carefully curating skincare products to sustain and support each evolving need of men and women across the globe. With 150 years of delivering beautiful results, the brand has proved its supremacy in making both men and women feel the best from within by enhancing their beauty with a glow to conquer their everyday goals.
A data driven endeavor to market penetration
Pond’s, the beauty brand by Unilever, aimed to power their strategy to reach relevant consumers with captivating marketing efforts leveraging data insights on consumer behavior across purchase funnel successfully enabled with online-to-offline trade promotions enabled and tracked at each user event by Grivy. The brand further was successful in an attempt to boost awareness and drive recruitments for their new variant with exciting offers activating consumers in pertinent moments to drive trial.
A mobile-first full funnel purchase guide tracking & acquiring consumer data to unleash insights to abide!
Radiance in results with 43% purchase intent !
Pond’s was able to capture the intent of high potential consumers and subsequently escalate purchases for the newly launched variant with Grivy enabled :
Thus the brand was enabled to create relevant audiences for new net growth with efficiency in future efforts while achieving impact of new recruitments with attributable store conversions justifying the relevance of existing marketing efforts and the scope for improvements with same.
