Driving Store Visits Through Clear Value

The objective was to convert digital consideration into measurable store visits by presenting a simple, compelling value offer. Pepsodent aimed to capture qualified intent, guide consumers to nearby stores, and validate real purchase behavior across Alfamart and Indomaret nationwide.

A High-Intent Funnel That Converts Consideration into Store Visits

Pepsodent Nanosoft proved that a value-led O2O journey can effectively convert consideration into real store visits in a low-frequency category. By emphasizing clear price value and guiding consumers through a structured Grivy-powered flow, the activation successfully captured high-quality intent and translated it into measurable commercial and brand impact.

• ‍Exceptionally strong claim completion, indicating that once consumers entered the journey, motivation to secure the offer remained consistently high.
• ‍Planned and deliberate redemption behavior, aligned with toothbrush replacement patterns rather than impulse-driven purchases.
• ‍Efficient funnel performance, demonstrating Grivy’s ability to balance intent capture and conversion across modern trade channels.
• ‍Positive brand equity impact, with participants showing stronger purchase intent and advocacy compared to non-participants.

By prioritizing intent quality over sheer volume, the activation transformed price sensitivity into purposeful action. This approach allowed Pepsodent to drive store visits while simultaneously strengthening its position as a trusted solution for sensitive teeth—delivering both short-term results and long-term brand value through one cohesive journey.

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