Molto, a fabric conditioner brand by Unilever Indonesia, was enabled to achieve effectiveness in activating brand buyers with the unique ability to acquire and retain the right consumers by tracking to target their peak moments to drive intent and escalate store purchases as enabled by Grivy.
The fragrance of care !
With the assurance of care and fragrance of love, Molto, a fabric conditioner brand by Unilever has set itself apart with a proposition to rejuvenate clothes with each wash. Prioritizing health first, the brand has lived up to a promise of supporting mothers to condition their love through the softness of fabric and impart their care with protection from germs, thus making it a choice of trust.
Define moments to direct sales
Molto, in collaboration with Grivy, was set on a plan to recruit and retain new buyers with the right communication reaching the right audience through appropriate mobile-first channels to activate them on a well-defined path to store purchase facilitated with exciting trade promotions A/B tested per location and consumer segment with an end goal to derive a data-drive strategy to drive personalization at scale pertinent to achieve consumer loyalty initiated with increased affinity.
A mobile-first full funnel purchase guide tracking & acquiring consumer data to unleash insights to abide!
10x effectiveness in escalating brand penetration !
Molto was enabled to achieve effectiveness in trade promotion to drive 10x uplift in impulse purchase to drive brand penetration with Grivy enabled:
Thereby further supporting the brand to derive relevance in actions to unlock new growth potentials with the capacity to scale efforts in the right direction and build look-alike audiences on an already defined consumer segment demonstrating the potential for best conversions.
