Lifebuoy, a personal care brand by Unilever, was successful on its quest to gain prominence within the cluttered shampoo category with its product, Lifebuoy Strong & Shiny Shampoo. With online-to-offline promotional campaign enabled by Grivy the brand was able to take a route to gain new buyers with increased product trials owing to the distinct efforts of reaching the right audiences with relevant offering by Grivy. The partnership proved ascertaining to the brand’s future growth plan by furnishing it with useful first-party consumer data collected on campaign participants and enriched to unleash meaningful behavioral insights on new buyers with end-to-end tracking on interactive events across user journey.
The ambassador of healthy, hygienic habits !
Lifebuoy, the world famous personal care brand by Unilever, with its century long presence within category has championed the cause for better health among consumers worldwide with its straightforward mission of curating high quality personal care products that help attain highest levels of hygiene thus making its way to consumers’ must-do list of healthiest habits in their everyday lives.
Improve market position with increased product consumption
Lifebuoy, in collaboration with Grivy, aimed to push trial for its Lifebuoy Strong & Shiny Shampoo leveraging the unique value proposition of the Grivy user journey of reaching high potential consumers with exciting value offers to transcend them on an online to offline path to product purchase at their nearest mini market chains. With data tracking abilities integrated by the Grivy Growth Platform, the brand aimed to actualize its future growth plan with the first-party data profiles collected on new buyers and enriched with behavioral insights on their purchase pattern and motivation which would prove crucial to sharpen their strategy of retargeting these buyers and activating new look-alike audiences with relevant efforts.
A mobile-first full funnel purchase guide tracking & acquiring consumer data to unleash insights to abide!
Strong & Shiny results with 50% product redemptions !
Lifebuoy was enabled to escalate product purchases leveraging Grivy integrations of:
Thus this campaign was the brand’s power tool to stitch efforts to achieve immediate goals of increased product consumption and the long-term goal of new net growth with first party consumer data enabling to revitalize future strategies. Further, with the happy experience of product redemption followed by the excitement of product trial resulted in increased brand affinity among buyers, thus paving the path to uplift in market position.
