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Unilever - Lifebuoy leveraged Grivy’s Marketing Platform to amplify its presence in Indonesia’s dishwashing liquid market. Through strategic digital offers and seamless online-to-offline integration, the campaign increased consumer engagement and drove in-store sales at Alfamart and Indomaret.
Driving Sales for a Household Essential
Lifebuoy Dishwashing Liquid, a well-established product, aimed to expand its market share and boost sales. By offering a 30% discount through the largest mini markets in Indonesia, Alfamart and Indomaret, the campaign created value for existing consumers while attracting new ones. The strategic use of Grivy’s tools ensured strong engagement and conversion rates, reinforcing Lifebuoy’s position in the market.
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Expanding Reach and Strengthening Loyalty
The goal was to reinforce Lifebuoy’s dominance in the dishwashing liquid market by increasing product trials, driving repeat purchases, and building stronger brand affinity. The campaign focused on leveraging Grivy’s digital solutions to enhance accessibility and trigger the purchases.
A mobile-first full funnel purchase guide tracking & acquiring consumer data to unleash insights to abide!
Exceeding expectations with full-funnel impact and retail success
The campaign delivered outstanding results, surpassing redemption targets and driving strong consumer engagement across every touchpoint. Through a combination of trusted brand value and Grivy’s digital-to-retail capabilities, Lifebuoy successfully converted online interaction into in-store action, while capturing valuable data for future growth.
These outcomes were made possible through Grivy’s innovative solutions, which connected digital engagement with retail activation, ensuring Lifebuoy’s success in meeting its objectives and setting a benchmark for impactful campaigns.
