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Unilever - Jawara Saus Sambal
Establishing a strategic road map to brand success with first-party consumer data.
Case Study

Jawara was enabled with the opportunity to acquire new consumers with a unique flow to purchase with digital coupons enabled by Grivy, while also gaining a comprehensive understanding of their consumers with first-party consumer data collection and activation. Thus establishing a framework to derive brand loyalty.

79%
User Authentication defining target audience for the brand with first-party consumer data.
100%
Claim rate of digital coupons establishing a gateway to offline transactions.
13%
In store redemptions enabled with seamlessness of Grivy user journey.

The Story

Spice up your life with Jawara!

With a perseverance to deliver nothing but the best, Jawara stands to define moments of aspiration for consumers willing to take a plunge over challenges. Inspiring consumers to spice up their everyday life with fearless choices and bold actions, Jawara Saus Sambal brings forward the goodness of fresh chillies with a delicious touch of fried onions to savour the moments of accomplishments with the right spice adding the right spirit.

The Goal

An oath to deliver the best experience with product and presence

With an aspiration to define the right strategy to drive brand loyalty and new net growth, Jawara partnered with Grivy to provide an all-around experience to consumers with relevant communication online taking them to product purchase offline, while also acquiring an extensive understanding of consumers at scale, with first-party consumer data and meaningful post-campaign consumer insights made available by Grivy.

The Solution

A mobile-first full funnel purchase guide tracking & acquiring consumer data to unleash insights to abide!

The Result

Proclaimed champions with sky- rocketing transactions at 13%

Jawara was successful in its strive to foster a relationship of trust & loyalty, thus uplifting product sales to derive a high return on marketing efforts with Grivy integrations of:

  • Mobile-first messaging across channels reaching consumers with the right message at the right time and the right place to initiate them on an exciting journey to purchase.
  • Digital coupons powered by the ‘find near store’ feature providing consumers with the ease of purchase experience.
  • Authenticating users to facilitate first-party consumer data collection and activation thus adding value to the brand’s retargeting strategy.
  • Post campaign total brand equity study to realize the brand potential and contemplate on efforts for future success and growth.

Thus, withholding a positive brand image with an enjoyable experience of the seamless user journey, while also adding statistical power to the strategic decisions to realize future potentials with a comprehensive view of the brand and consumers.

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