Clear, a shampoo brand by Unilever, was able to drive store conversions at an amplified scale with Grivy-enabled digital store promotions enticing consumers with relevant value offers to stimulate purchases at their nearest stores. The brand enabled to drive full-funnel impact from click to purchase with collaborative efforts of Inmobi, the upper funnel partner driving traffic to lower funnel campaign by Grivy. The crucial ability to validate their new recruits with first-party data acquired through the Grivy Growth Platform and gauge their purchase behavior with a comprehensive view of consumers’ purchase journeys was pivotal to their growth strategy.
A clear motive to nourish your hair !
Clear, a shampoo brand by Unilever, has proved the sought-after solution to strong and healthy hair. With its “Triple Anti Dandruff Technology”, the brand integrates care for hair and scalp. The brand aims to boost nourishment and strength beyond the texture of hair and motivates consumers to walk through life with their heads held high, making it an irreplaceable part of consumers’ lives.
Capture, Analyze and Activate consumers for product trial
Clear aimed to leverage the Grivy Growth Platform in stimulating consumers’ journey to purchase from online to offline and track, validate and analyze their journey through the process. While pushing product trials with massive store transactions owing to exciting value offers was a key concern, the ability to acquire first-party consumer data within the category to answer the crucial question on consumer identity and scale future efforts accordingly was their further motivation for collaboration.
A mobile-first full funnel purchase guide tracking & acquiring consumer data to unleash insights to abide!
2.4x equitable growth in consumer affinity with Grivy !
Clear was enabled with sweeping transactions at an accelerated pace with Grivy integrations of :
Thus helping the brand to raise affinity with a seamless experience of the user journey, while further enabling to answer the crucial question of who their customers are and what motivates them by tracking their actions through the journey and validating their purchases across offline stores.
