Power up with double dates - Double up engagement. Double down on purchase insights.

Unilever collaborated with Grivy with an agenda to level-up its e commerce promotional efforts to boost online sales leveraging the buzz of Double date Mega Sales event on BliBli. With Grivy, the brand was enabled to target high-potential consumers with mobile-first messaging of promotional offer and take them on an attributable journey to online store purchase with a seamless online-to-online binded purchase journey. With trackability of journey, the brand was enabled an understanding of who the buyers, what their purchase patterns are, and what media attract best traffic, useful to power the brand’s future retargeting and brand growth goals.

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2.5 % brand conversions fruitfully achieved on the occasion of with Grivy !

Unilever emerged victorious in ecommerce landscape leveraging Grivy integrations of:

• Seamlessly integrated upper funnel to lower funnel journey to product page incrementing brand engagement on ecommerce website in partnership with Blibli.
• Mobile-first messaging of brand promotions driving traffic to purchase page thus enabling to increment transactions.
• Tracking capabilities integrated at each step of the Grivy user journey enabling to assess consumer interactions to optimize the campaign in real-time and drive maximized purchase intent.
• Customer data acquisition of first-party consumer data validating campaign participants and enabling to identification of the sought-after target segment for future efforts.

Thus the campaign was a success owing to Grivy enabled collaborative ecosystem by forming alliances across both upper and lower funnel. This led to notable increases in sales conversions, while also equipping the brand with insightful data on consumer purchasing behavior, thereby fueling their trajectory for future growth.

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