Bango was able to capture the potential of product trial for a subsequent hike in consumer intent to purchase with Grivy campaign enabling digital coupons to acquire offline product samples. With upper-funnel marketing efforts driving brand awareness, integrating Grivy user journey sealed the path to a successful product launch.
With a range of seasoning mixes, Bango is known to serve our everyday cravings with delicious meal options. With its new product lines, Bango Bumbu Opor and Nasi Goreng, it has captured the art of defining flavourful experiences with authentic ingredients, thus tracing the excitement for everyday meals among food lovers.
Entice consumers towards brand affinity with free product sample of their choice
Bango, with its new product lines: Bango Bumbu Opor and Nasi Goreng, aimed to grow within the food seasoning category with the uniqueness of Grivy campaign taking consumers from online activation to offline trial, with consented consumer data and total brand equity survey playing a substantial role in realizing persisting consumer sentiment and future potentials for the brand.
A mobile-first full funnel purchase guide tracking & acquiring consumer data to unleash insights to abide!
A ‘Bang-on’ retail strategy with 100% coupons claimed !
Bango was enabled to drive maximized sales redemption by translating consumers’ product interest to purchase intent with Grivy features of:
Thus, proving the best fit for the brand’s retail strategy for a successful product launch, by activating new consumers for product trial and simultaneously providing a unified picture of consumers to target for brand loyalty with real-time actionable consumer data insights.
