The successful launch of Sprite Waterlymon was accelerated by activating new consumers with digital sampling enabled by the Grivy Growth Platform, contributing to net new category growth.
Refresh and reset with Sprite Waterlymon
The youth-oriented beverage brand is known for defining refreshing moments for its customers. Over the years, consumers across the globe have loved and immersed in the tropical flavors carefully curated by the brand. And now, with an aim to soothe consumers yet another rejuvenating flavor, Sprite has successfully delivered a new product innovation with Sprite Waterlymon.
Quenching thirst like never before
Sprite Waterlymon aimed to activate new consumers, taking ownership for rejuvenating their hectic lives, reaching them at the right place and right time with a mobile-first messaging campaign across channels enabled by the Grivy Growth Platform.
A mobile-first full funnel purchase guide tracking & acquiring consumer data to unleash insights to abide!
82 % of consumers would come back for more
Sprite Waterlymon was able to activate consumers for new product trial and drive beyond benchmark sales conversion with Grivy Growth Platform features of:
Thus providing a unified picture of consumers and brand success, enabling personalization and modifications for a steep launch curve.
