Boost national product trials and unlock new users for the Sprite franchise

Sprite aimed to deliver mass sampling at speed—driving nationwide trial of the new Sprite variant, expanding its consumer base, and re-engaging existing drinkers with a refreshing product experience. The activation targeted broad audiences, scaled rapidly across Indonesia, and focused on building upper-funnel reach while ensuring that interest translated into real store-level product movement through Alfamart’s extensive footprint.

Driving massive nationwide engagement with high-volume product trials.

The Sprite Fizz campaign delivered one of the strongest sampling outcomes of the year through an efficient and optimised funnel. With Meta and Grivy leading participation and redemption, and TikTok delivering awareness at scale, Sprite combined mass reach with strong conversion quality. The campaign also contributed 47% new users—a significant base expansion for the Sprite franchise—while WhatsApp authentication ensured a seamless experience at scale.

• High redemption rate showed strong trial motivation, proving that consumers were eager to try the new Sprite variant.
• Multi-channel synergy ensured both reach and depth, with Meta and Grivy performing as the strongest engines for meaningful engagement.
• WhatsApp login enabled smooth onboarding, maintaining authentication above 80% even with massive volume.
• User acquisition added long-term value, contributing hundreds of thousands of new users to the Sprite ecosystem for future reactivation.

These results show how sampling—when executed with the right performance engine—can deliver both scale and quality. Sprite successfully drove nationwide trial momentum while unlocking high-value behavioural insights for future product pushes.

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