Sprite’s 2025 Ramadan campaign wasn’t just another promotional activity; it was the first AI-powered face-swap initiative designed for both store owners and shoppers. The campaign invited participants to create their own AI-generated store banners and digital greeting cards with national figures like H. Bolot Amadjan and Dian.This innovative approach allowed every participant — whether a store owner or consumer — to become a part of Sprite’s Ramadan storytelling. Powered by Grivy’s secure AI face-swap system and verified WhatsApp delivery, Sprite transformed a seasonal campaign into an inclusive, creative movement that brought smiles, self-expression, and brand love to communities across Indonesia.
Blending humor, heritage, and high-tech personalization.
During Ramadan, Sprite turned its General Trade focus into a celebration of togetherness and creativity. The campaign invited store owners to upload selfies and generate AI-personalized banners co-starring comedic legend H. Bolot Amadjan, while consumers created their own digital greeting cards with Dian to share on WhatsApp. Each step — from selfie upload to AI banner generation — represented a moment of pride, laughter, and belonging. Instead of a one-way promotion, Sprite gave people a way to participate and feel seen, turning brand interaction into cultural celebration. This fusion of local humor, Ramadan warmth, and AI-powered technology made Sprite not just a beverage brand but a digital companion for festive expression.
Empowering communities through participation and personalization.
Sprite aimed to strengthen its relationship with small store owners (GT channel) while engaging shoppers with creative, interactive experiences. Beyond visibility, the campaign sought to humanize technology — showing that even AI can carry cultural warmth and humor when used meaningfully during moments of togetherness like Ramadan.
AI meets culture — a first-of-its-kind digital activation.
From visibility to vitality — Sprite made AI feel human.
The Sprite Ramadan campaign delivered outstanding brand impact across awareness, participation, and emotional resonance. With over 8x stronger engagement than standard General Trade campaigns, it transformed store owners into local ambassadors and shoppers into creative storytellers.
AI personalization became a new vehicle for connection — not replacing people, but amplifying their expression. Sprite’s bold leap into AI-powered participation reshaped the brand’s relationship with its GT community, reinforcing its identity as a refreshing, playful, and people-first brand.
