Sprite collaborated with Grivy to launch the Titan Ice Cube activation during Ramadan. Leveraging Grivy’s Digital Quiz Solution, the campaign invited participants to guess the number of Sprite bottles inside a giant ice cube, merging an eye-catching physical installation with a seamless digital entry journey to boost engagement and capture first-party data.
Bringing Refreshment to Festive Moments
As part of its mission to stay relevant and top-of-mind during key cultural moments, Sprite sought to create a Ramadan activation that would go beyond traditional sampling. Partnering with Grivy, the brand introduced the Titan Ice Cube — a massive frozen installation filled with Sprite bottles, strategically placed to draw crowds. Consumers could scan a QR code, enter a digital quiz, and guess the number of bottles for a chance to win prizes. This approach combined physical impact, playful interaction, and data-powered targeting, making the activation memorable and widely shareable both offline and online.
Driving Festive Excitement and Data Growth
The activation aimed to boost brand engagement during Ramadan by combining entertainment, competition, and reward. By encouraging direct participation through a digital quiz, Sprite sought to increase consumer dwell time, collect valuable first-party data, and strengthen festive brand affinity across high-traffic urban locations.
A mobile-first full funnel purchase guide tracking & acquiring consumer data to unleash insights to abide!
Almost all participants were first-time engagers, driving fresh audience growth and expanding the brand’s reach.
The Sprite Titan Ice Cube activation successfully merged visual spectacle with interactive participation, generating significant attention, strong data acquisition, and positive brand sentiment during Ramadan.
This collaboration between The Coca-Cola Compny, and Grivy demonstrated the effectiveness of combining creative installations with digital interaction, setting a new benchmark for impactful festive activations in the beverage industry.
