Sprite, the iconic sparkling beverage brand by The Coca-Cola Company, successfully implemented its largest ever sampling campaign on Indonesian Independence day leveraging Grivy’s support in setting up offline triggers at strategically planned locations to drive rightful brand association to ‘Independence from heat’ among the brand’s sought after Gen-Z target audience and attract them into a journey to product redemption resulting in escalated brand trials.
Beat the Heat at a sip’s speed !
Sprite is a sparkling beverage brand by The Coca-Cola Company with a legacy of refreshing consumers across the globe with a burst of tropical flavors carefully crafted by the brand to match consumers’ ever evolving taste. Now, aiming to uphold the rejuvenating spirit of the Gen-Zs.
Conquering the barriers of brand clutter on Independence Day !
Sprite approached Grivy with an agenda to cut through the category clutter with its largest ever sampling campaign exponentially increasing its share-of-mind among the sought after Gen-Z audience and onboard them as brand trialists seizing the opportunity of brand association with Independence Day.This was successfully enabled by Grivy with a seamlessly executed offline-to-online campaign urging consumers to ‘beat the heat’ with a refreshing sip of Sprite with pertinent messaging and offline triggers established at strategically chosen locations to attract and engage Gen-Z consumers on a trackable journey to product trial. presenting the brand not only with new buyers but also powering it with first-party data collection capability and ability to track transactions.
A mobile-first full funnel purchase guide tracking & acquiring consumer data to unleash insights to abide!
Declared Independent from category clutter with more than 324,000 transactions in a single day!
Sprite accelerated trials among Gen-Z consumers with an end result of expansion of brand consumer base with Grivy features of :
Thus with this campaign in collaboration with Grivy, the brand was able to employ an integrated approach in reaching and engaging consumers in an omnichannel environment and be part of their crucial nation celebration resulting in uplift in campaign participation metrics. With attributability of the strategically planned offline initiated purchase journey the brand was presented with new buyers identifiable with their first-party data, thus powering the brand’s ability to retrospect and reiterate brand efforts to drive future growth with retargeting the right way.
