Sprite, the iconic sparkling beverage brand by The Coca-Cola Company, was successful in its efforts to recruit identifiable new buyers to the brand by targeting consumers on the go leveraging the unique ability to engage consumers at their micro-moments of desire to trigger impulse and drive trials with an offline-to-online attributable journey to instant gratification of product trial as enabled by Grivy in partnership with Southeast Asia’s leading super app, Grab.
Beat the Heat at a sip’s speed !
Sprite is a sparkling beverage brand by The Coca-Cola Company with a legacy of refreshing consumers across the globe with a burst of tropical flavors carefully crafted by the brand to match consumers’ ever evolving taste. Now, aiming to uphold the rejuvenating spirit of the Gen-Zs the brand has successfully introduce a healthier choice of drink to ease their hustle to beat the heat with a new variant, Sprite Zero.
Grab every opportunity to acquire first-data profiles !
Sprite collaborated with Grivy with an agenda to drive meaningful recruitments of new buyers identifiable with first-party data by attributing consumers’ journey to redemption with an offline-to-online activated campaign journey by Grivy in partnership with Grab. The campaign journey was designed to reach interest of consumers on-the-go at moments most relevant for product redemption, attract their interest with offline trigger and take them on a seamless and trackable online journey to product gratification on spot, thus capturing their impulse to purchase to drive trials at an accelerated rate while acquiring first-party data on them and reading into their purchase pattern to power their future growth strategies.
A mobile-first full funnel purchase guide tracking & acquiring consumer data to unleash insights to abide!
91% new consumer felt the refreshing spirit of Sprite !
Sprite was enabled to drive recruitments at scale with an end result of expansion of brand consumer base with Grivy features of:
Thus in collaboration with Grivy, the brand adopted a data-powering approach to succeed in the super-app landscape. This involved integrating a trackable campaign journey offline to online, driving recruitments and fulfilling the brand’s immediate goal of new consumer acquisitions while powering its future growth strategy with insights on the purchase behavior of these new buyers identifiable with first-party data collected during the campaign journey.
