Sprite, the iconic sparkling beverage brand by The Coca-Cola Company, was able to prove the much-needed rescue from the scorching heat for consumers in Indonesia by reaching them with a refreshing spirit at offline on-the-go purchase opportunity taking them on an unique Grivy supported offline-to-online user journey enabling product gratification at strategically located brand-specific vending machines. With first-party data collection integrated as a part of journey, the brand was powered with exclusive data on new and repeat buyers who participated in campaign, to fuel their future retargeting efforts.
Beat the Heat at a sip’s speed !
Sprite is a sparkling beverage brand by The Coca-Cola Company with a legacy of refreshing consumers across the globe with a burst of tropical flavours carefully crafted by the brand to match consumers’ ever evolving taste. Now, aiming to uphold the rejuvenating spirit of the Gen-Zs the brand has successfully introduce a healthier choice of drink to ease their hustle to beat the heat with a new variant, Sprite Zero.
Painting a refreshing Brand Image with Grivy !
Sprite aimed to drive trials for its new variant, Sprite Zero, with a further agenda to enforce the brand as a refreshing rescue to consumers’ everyday hustle in the scorching heat. With Grivy supported offline-to-online campaign, the brand was enabled the unique opportunity to target consumers’ beat-the-heat moments with strategically located brand specific vending machines integrated with an offline trigger to a journey to instant gratification of a refreshing sip of sprite. Further with the Grivy user journey, the brand doubled down on its data collection objective with Grivy user journey collecting first-party data on campaign participants.
A mobile-first full funnel purchase guide tracking & acquiring consumer data to unleash insights to abide!
A vending machine to churn 37 % campaign participation!
Sprite accelerated trials for its new variant among Gen-Z consumers with an end result of expansion of brand consumer base with Grivy features of :
Thus the brand was able to reach the right audience the right place and time and take them on an integrated omni channel journey and draw strategic association with well-defined moments for brand desire resulting in amplified brand recognition and accelerated brand trial. With data collected on participants, the brand was enabled to fuel its future strategy for growth.