Sprite, the iconic sparkling beverage brand by The Coca-Cola Company, successfully fostered connection with its sought-after Gen-Z audience in the right light of Fifa fever. With Grivy enabled offline triggered online journey to product redemption, the brand was enabled to reach consumers at micro-moments of brand relevance to initiate intent for product purchase at locations strategically chosen to best leverage the hype of Fifa and connect the brand’s identity to consumers’ passion for football. With the unique capability to acquire data through the offline-to-online campaign journey, the brand was presented a comprehensive understanding of who the consumers are with first-party data and their purchase pattern through campaign tracking thus empowered to relevantly device future growth strategy.
Beat the Heat at a sip’s speed !
Sprite is a sparkling beverage brand by The Coca-Cola Company with a legacy of refreshing consumers across the globe with a burst of tropical flavours carefully crafted by the brand to match consumers’ ever evolving taste. Now, aiming to uphold the rejuvenating spirit of the Gen-Zs the brand has successfully introduce a healthier choice of drink to ease their hustle to beat the heat with a new variant, Sprite Zero.
Ride the Fifa hype to quench the thirst for victory with a refreshing and memorable sip of Sprite !
Sprite partnered with Grivy with an agenda to rise to the occasion of Fifa World Cup with an offline-to-online sampling campaign enabling to reach Gen-Z audience at micro-moments most relevant to capture the Fifa hype to drive rightful and memorable brand association with journey to product redemption at strategically chosen locations of Fifa hype. With data collection ability integrated in the offline promotional efforts, the brand aimed to actualize on purchase insights and first-party data profiles acquired with data-driven future growth efforts.
A mobile-first full funnel purchase guide tracking & acquiring consumer data to unleash insights to abide!
81% participants enjoyed the energizing support of Sprite during crucial match-moments !
Sprite was enabled to drive recruitments at scale with an end result of expansion of brand consumer base with Grivy features of:
Thus in collaboration with Grivy, the brand adopted a data-powering approach to succeed in its offline promotional efforts with trackable offline-to-online campaign journey acquiring first-party data on campaign participants and presenting the brand a view of consumer interactions across touchpoints, useful to relevantly plan future growth efforts. Being able to reach consumers mobile-first with intriguing campaign messaging at micro-moments relevant for product experience, the brand was able to unlock its consumers a brand experience to remember through Grivy unlock campaign journey.
