The Coca-Cola Company's campaign in Malaysia introduced a new way of winning in General Trade. Instead of relying on large-city volume, the activation focused on repeat-driven growth and micro-market strength, proving that sustained GT performance comes from habit, not mere reach. Through a frictionless QR journey and inclusive device accessibility, shoppers returned multiple times, stores stayed active, and weekly transactions remained consistently strong throughout the full program period.
Turning small stores into high-impact growth hubs.
The Coca-Cola Company wanted to strengthen its GT performance by focusing on what truly drives everyday beverage purchases: habit and convenience.Through a QR-based flow and continuous engagement reminders, the brand created a cycle where shoppers naturally returned, leading to strong repeat participation. Unexpectedly, smaller cities such as Batu Pahat delivered exceptional results, demonstrating that GT loyalty is strongest in community-driven markets when given the right digital tools and visibility.
Build sustained GT volume through habitual buying.
The objective was to encourage repeat transactions, increase store activity, and unlock new micro-market growth opportunities. Another key goal was to collect behavioral insights to guide future GT strategy and retailer collaboration.
A smart, inclusive journey designed for repeat action.
From trial to loyalty — GT growth built on habit, not hype.
The Coca-Cola Malaysia GT program achieved consistently strong weekly performance, powered by repeat buyers and high-performance micro-markets. The campaign strengthened GT reliability, captured valuable behavioral insights, and demonstrated how consistent engagement can build lasting shopper patterns.
