The Sparkling beverage group owned by the Coca-Cola Company was able to tap the hype for Fifa World Cup to drive volumes in sales with Grivy-enabled lower-funnel promotional campaigns unlocking purchase opportunities at modern trade channels with exciting value offers for well-defined target groups curated with Grivy-owned first-party and third-party shopper category data. By integrating the excitement to win prizes with raffle tickets in the post-purchase journey, the company was able to collect a pool of scanned receipts along with validated first-party consumer data, unleashing insights into the shopping behavior of brand buyers to power their future efforts to drive purchases.
Sparkling up life with each fizzy sip !
The Coca-Cola Company, a world-famous beverage company since its establishment in 1886, has presented the world with a burst of refreshing energy. With a century of legacy behind, the company has continuously evolved with a range of products, keeping up with changing consumer preferences. It has lived up to its simple objective of making a fun-filled difference in consumers' life across the globe, adding a spark of energy, much-needed to ace life every day.
Unlocking new purchase occasions insync with the excitement of Fifa World Cup
The Coca-Cola Company Sparkling beverage group collaborated with Grivy with a simple objective to unlock opportunities for bulk purchases among its brand buyers and stir up their buying frequency. Grivy created this opportunity by associating the hype of the Fifa World Cup with product purchases by integrating the chance to win soccer-related hampers with raffle tickets in the purchase journey and intrigue consumers to drive frequency of participation. Owing to their previous collaborations with Grivy, the company leveraged the previously collected first-party data along with Grivy-owned category data to target a well-defined audience with a well-defined path to store purchase, aiming for a steep uptake in sales numbers at modern trade channels.
A mobile-first full funnel purchase guide tracking & acquiring consumer data to unleash insights to abide!
Fizzed up the Fifa experience with 71% product purchases !
The Coca-Cola Company was enabled with a steep uptake in sales leveraging Grivy integrations of:
Thus, with this campaign, the brand was enabled to power its immediate goals to amplify sales. Simultaneously, it was presented with the opportunity to nurture its long-term goal of increasing brand affinity by associating product experience with fun and excitement by syncing campaign efforts with the hype of the Fifa World Cup. The company unleashed its future potential for retargeting by gauging consumer buying patterns, validated at each step of the journey, with first-party data acquisition analyzed to draw meaningful insights.
