This campaign redefined what it means to drive performance in FMCG. What began as a traditional value offer became a strategic learning platform — uncovering how Vietnamese consumers shop, engage, and connect with the brand. Through a mobile-first experience built by Grivy, Nutriboost delivered a simple 50% discount offer redeemable at major convenience stores — yet the execution went far beyond sales. The journey was enriched with behavioral insight collection, adaptive optimization, and real-time consumer feedback, giving the brand a deeper understanding of its market while reigniting love and loyalty for Nutriboost.
This approach made Nutriboost stand out in the beverage category — proving that intelligence and empathy can coexist in a single campaign.
From Everyday Value to Everyday Relevance
Nutriboost needed more than a price cut — it needed to make relevance measurable. The brand leveraged Grivy’s data-driven platform to deliver a 50% value offer journey built on convenience, trust, and insight. Through smart mobile authentication, store-based personalization, and reminder automation, Nutriboost turned a simple coupon campaign into an intelligent consumer touchpoint. Users could select their preferred store — Circle K or 7-Eleven — and redeem instantly, while every interaction revealed valuable insights on purchase timing and store behavior. Nutriboost had achieved redemption parity with competitors despite starting at less than half their rate — proving that data, not just discounts, drives sustainable performance
Converting insights into growth for the fruit milk category
The campaign aimed to increase trial for Nutriboost 297ml across Vietnam’s top convenience chains while collecting verified behavioral data. It sought to capture competitor brand users, convert them through value, and build brand preference among young adults and working professionals. The long-term goal was to connect promotional efficiency with equity growth — transforming Nutriboost’s marketing from transactional to insightful.
A performance-learning hybrid campaign built for agility.
Reclaiming leadership through intelligence and authenticity
The campaign didn’t just deliver results — it reshaped how Nutriboost approaches marketing altogether.
Through this campaign, Nutriboost turned marketing performance into learning, and learning into loyalty — setting a new standard for how FMCG brands can merge sales, data, and strategy to build enduring consumer relationships.
