Frestea, by the Coca-cola Company, was able to acquire new consumers at scale for a new variant, Frestea Nusantara, very swiftly leveraging digital store promotions activated by Grivy for an appropriate set of audiences. Further, the brand was equipped with a relevant pool of first-party consumer data in the ready-to-drink tea category for future efforts with consumer data acquisition by the Grivy Growth Platform.
The original Indonesian tea !
Frestea, a well-known brand for tea lovers, has proved its value with taste and quality. Even with a range of variants to entice consumers with new flavors, the brand has withheld the authenticity of tea with the best tea leaves infused in each Frestea bottle. The new variant, Frestea Nusantara, is specially made with the original flavor of Indonesian households to evoke the native feeling of home-brewed tea with a distinct taste.
Raise interest and drive intent for new product variant
With an aim to enable steep take-off for the newly launched variant, Frestea Nusantara collaborated with Grivy to leverage laser-sharp targeting of store promotions to reach the right audiences in the ready-to-drink tea category with mobile-first intriguing offers and take them on a journey to product trial through modern trade channels. The brand was further optimistic about acquiring the consented first-party data of campaign participants to scale future efforts.
A mobile-first full funnel purchase guide tracking & acquiring consumer data to unleash insights to abide!
67% consumers are eager to repeat purchase !
Frestea was able to drive recruitments of new consumers at maximized scale making their launch a great success with Grivy integrations of :
Thus earning the brand a rightful reputation with the convenience and relevance of Grivy's journey while powering them with a large pool of first-party consumer data through the process. The brand was further supported to gauge the consumer perception towards the new variant within the category and analyze their motivation through the journey to purchase with Grivy. This proved the much needed support to streamline their strategy to future growth.
