Frestea Milk Tea Brown sugar had a successful product launch, with Grivy enabling digital-first campaigns across channels to garner consumer interest and digital coupons driving product trial at offline stores translating purchase intent.
A Healthy Ritual to kick start your day
Being a brand for tea lovers, Frestea has proven its value in both taste and quality. Whether it’s to kick start a day or to find moments of peace in our hectic schedule, the new product, Frestea milk tea brown sugar, hits consumers with the right kind of energy and a burst of flavorful sensation of premium quality tea, enabling a healthy choice for everyday lives of consumers
Serve the taste of millions
Frestea intended to launch the new ready-to-drink Frestea Milk tea Brown Sugar by effectively attracting new consumers' interest and translating it to offline activation through Grivy enabled omnichannel digital campaigns that directed online traffic to offline sales via digital coupons facilitating product trial.
A mobile-first full funnel purchase guide tracking & acquiring consumer data to unleash insights to abide!
Tea lovers recommend it !
Frestea was able to peak their consumer’s interest considerably, activating them for new product trials, driving beyond benchmark sales conversions with the Grivy Growth Platform features of:
Thus proving the right addition to the brand’s retail strategy in facilitating the new product launch with improved purchase intent of consumers, while realizing real-time growth with 1st party data collection through the process.
