Frestea partnered with Grivy to deliver a nationwide gamified sampling activation, allowing consumers to choose flavors, redeem free bottles at Indomaret, and convert mass awareness into verified trial at scale.
Turning Awareness Into Real Product Experience
In a crowded RTD tea category, Frestea focused on one core challenge: how to turn massive awareness into real, measurable product trial. Instead of relying solely on price promotions, the brand introduced a gamified digital sampling experience that rewarded consumers with free bottles—ensuring trial happened through verified purchase behavior at scale.
Scaling Trial While Validating Real Buyers
The objective was to distribute free Frestea bottles nationwide while validating genuine category buyers through authentication and redemption. By combining flavor choice, nearest-store navigation, and controlled coupon allocation, Frestea aimed to maximize trial efficiency while building a reliable first-party consumer base.
A Gamified, Flavor-Driven Sampling Journey
Strong trial impact with measurable brand uplift
Through Grivy’s gamified sampling engine, Frestea successfully converted nationwide awareness into high-quality product trial and engagement. The activation accelerated consumer recruitment and delivered consistent digital-to-offline conversion by connecting awareness, interaction, and redemption into one seamless journey.
Frestea was enabled to drive performance at scale through Grivy integrations of:
By integrating gamification, store navigation, and redemption control into one unified ecosystem, Frestea established a scalable, data-powered sampling framework—turning product giveaway into a repeatable growth engine.
