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Empowered by the Grivy Growth Platform, the campaign seamlessly extended digital sampling into real-world moments by capturing consumer footfall in high-traffic locations during Ramadan. Through gamified experiences, instant redemption, and end-to-end user tracking, Frestea was enabled to drive product trial, collect valuable data, and build meaningful connections. The on-the-ground activation transformed visibility into measurable value by ensuring each consumer interaction was verified, engaging, and rewarding.
Fusion flavors meet real-world refreshment moments
With fusion flavors like Apple, Honey, and Jasmine already known in the market, the brand sought to keep these variants top of mind during a high-consumption moment. Ramadan, filled with family gatherings and outdoor movement, offered the ideal setting to connect with consumers in real life. The activation was designed to hand over a cold Frestea bottle at the perfect time and place—creating a delightful brand moment consumers could taste, feel, and remember.
Digitally supported, physically delivered
Frestea aimed to amplify product trial by moving closer to where its consumers live, shop, and socialize. The objective was to enhance awareness, drive instant product pick-up, and collect authentic consumer data—all through a gamified, on-the-ground experience. This initiative focused on younger consumers at public hubs during Ramadan, ensuring brand presence in both hearts and hands.
A mobile-first full funnel purchase guide tracking & acquiring consumer data to unleash insights to abide!
When presence meets precision, sampling success follows
Frestea transformed its presence in crowded public spaces into a campaign with clear outcomes. The on-the-ground experience delivered strong results, proving the effectiveness of hybrid engagement where technology and real-world connection work hand in hand.
This campaign proved that real-world experiences, when backed by smart data tools and gamified engagement, can drive more than just sampling. Frestea unlocked a path to measurable trial, deeper brand connection, and long-term consumer value with every sip shared on the ground.
