Frestea, a ready-to-drink tea brand by The Coca-Cola Company, was able to drive rapid penetration within category by onboarding new Gen-z consumers to the brand with an online to offline digital sampling campaign anchoring traffic to partner mini market stores nearest to consumers with the intriguing opportunity for product trial. With this campaign, the brand was powered with a pool of first-party data on consumers identifying its new buyers and mapping their behavior across the purchase journey on account of the data acquisition and real-time tracking capabilities integrated within the purchase journey. The insights thus derived proved useful in configuring their strategic roadmap for consistent growth with relevance.
Feel fresh with each sip of authentic ready to drink tea !
Frestea, a well-known brand for tea lovers, has proved its value with taste and quality. Even with a range of variants to entice consumers with new flavors, the brand has withheld the authenticity of tea with the best tea leaves infused in each Frestea bottle. With a refreshing essence in each of its products, each sip of Frestea hits consumers with the right kind of energy and a burst of flavorful sensation of premium quality tea, enabling a retreat to the hectic everyday lives of consumers.
Take off on a data-proved growth spectrum with new recruitments
In partnership with Grivy, Frestea aimed to double down on its goal of accelerating market share by onboarding Gen-Z consumers at an amplified scale with Grivy enabled online to offline digital sampling campaign reaching consumers mobile-first with intriguing communication to initiate them on a seamless path to fun-filled product experience. With the data-powered targeted campaign measured across touchpoints, the brand realized their further objective of identifying their newly recruited buyers and analysing their purchase motivation within category to power its future strategy for retention and new recruitments among look-alike audiences.
A mobile-first full funnel purchase guide tracking & acquiring consumer data to unleash insights to abide!
77 % consumers refreshed with a sip of Frestea!
Frestea was enabled the opportunity to accelerated recruitments and drive product trial leveraging Grivy integrations of:
Thus, with this campaign, the brand could take its first step on a glorious data-powered path to brand growth with newly recruited consumers sharing their happy experience with increased affinity. The data-driven insights unleashed with the Grivy Growth Platform proved the sought after support to take the next big step of retargeting and retaining these consumers while integrating learnings on consumer motivation to their strategic plans for new net growth..
